Twitter

Alanna Tattersall is an Intern/Community Manager at Spring Creek UK. We asked her to give her candid opinions on social as she and her friends see it and to give us an inside look at how people her age are interacting digitally. This is her story...

 

You’ll know where I am, you’ll know what I’m doing, you’ll know what I’m thinking.

POV: Twitter Brand Pages

Introduction to Twitter's December 2011 announcement launching brand pages including an overview of the offering and implications for marketers and brands.

POV: Twitter Hashtags

A guide to using Twitter hashtags and understanding both brand implications and best practices.

More American colleges and universities are using social media than ever before. According to a 2011 study out of Dartmouth[1], only 61% respondents in 2007-2008 used any form of social media. This rose to 85% the following year, 95% the year after that, and in the most recent survey, 2010-2011, 100% of colleges and universities were using social media.

They say (and by they, I mean the Illuminati) that a picture is worth a thousand words.  But did you know that a number is worth like six pictures?  That being said, please enjoy this 84,000 word blog post.

Recently I came across an article on CNN exploring the validity of Twitter’s place in the social media market, and those questioning the status of its dominance. We know that Twitter is the darling of many journalists and in-the-know technophiles. It has a thriving, niche community. But can Twitter connect with the average consumer? Or, is it purely for the types who are willing to put in the time to learn how to manage multiple stream of information?
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