seattle

Word-of-mouth has been one of the strongest driving forces in the marketing world since- well, since there has been a marketing world. Create a happy customer or user experience and that person tells someone who tells someone else who tells their hairdresser and before you know it, your widget factory is in need of new space to keep up with the demand. In today's world where word-of-mouth is more often word-of-keyboard, how do we track and analyze these messages that are passed on, built up and broadcast?

Yesterday morning, the SCG team attended the 8^th annual fundraising breakfast for one of our favorite non-profits, the Technology Access Foundation.  TAF is an organization that was founded with a mission "to give children of color the tools to be inventors and creators of technology."   TAF exists side by side with educational resources that are already in place, and work to connect technological resources and education to those that need it most. 

Another Social Media Club Seattle event, another great evening of networking and hanging out with like-minded, interesting people. Last night, a few of the SCG crew team rubbed elbows with Seattle’s social media movers and shakers at Capitol Hill’s Sole Repair Shop as H&R Block hosted the latest SMC Seattle event.

We want to congratulate our friends Colleen Moffitt and Jennifer Gehrt at Communique PR for the launch of their practical and entertaining book, Strategic Public Relations: 10 Principles to Harness the Power of PR.

It's been a tough time for sports in Seattle, but last night marked the start of something refreshingly great.  Yesterday was the inaugural game for Seattle's professional soccer (FOR BRITISH PEOPLE, "football") team, Seattle Sounders FC.  We here at Spring Creek Group, being fans of organized sports, yelling, and beer, were of course in attendance.  Part-owner of the Sounders and full-time Bob Barker replacement Drew Carey kicked off the event with a ro

The Social Media Club Seattle's first event of the year went off without a hitch last night, and we think it's safe to say that a good time was had by all.  For at least one evening, we all were able to trade in our emails, tweets and Facebook messages for some face-to-face conversation, in-person interaction, and even some laughs over a few cocktails. Turn-out was huge, the food was delicious, and the overall experience was great.

You may have read today’s press release from Visible Technologies (if not, you can either scroll down to our previous post or just read on here and we’ll summarize) that publicly announced their partnership with Spring Creek Group. Visible has long been recognized as a company on the forefront of social media monitoring and engagement solutions and our experiences working with them so far have been invaluable.