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Here at Spring Creek Group, we’re big fans of Tumblr and we’ve been driving out clients to evaluate the platform in their social media programs.

As things have progressively gone from bad to even more bad in regards to our country's current ecomonic climate, more and more marketers have begun to take notice.  Less value is being placed on the benefits of a high-powered advertising buy, and more emphasis and resources are being directed toward building lasting and effective relationships with one's customers.

In a recent interview with TechFlash's John Cook, Comcast COO Steven Burke talked about the future of Comcast. Reaching out via the comments on the TechFlash site, Cook asked readers to submit questions for Burke, of which one (submitted by yours truly) focused on the company's use of Twitter as an outreach and engagement tool. Here's the good stuff from Cook's interview:

By BusinessWire SEATTLE, BUSINESS WIRE -- Visible Technologies:

Commitment: Don’t just post a profile—social media is not a set-it-and-forget-it realm. Get involved in your network, and make it a part of your routine. Connections: The more connections you can forge, the more powerful you’ll be online. This is true for corporate and personal brands. Content: Share helpful, useful, and interesting information as much as possible. People will better understand you and your goals this way. Commentary:

1 As the economy continues to frantically zig and zag, LinkedIn usage will accelerate. 2 Twitter will be forced to monetize or it will be eaten and digested by the Fail Whale. 3 More and more businesses will realize that social media is an effective way to retain customers. 4 Sites that use black-hat SEO will start to look extremely dated as people catch on to more effective ways to get their content indexed by the search engines. 5

If you're addicted to the internet, here's a site to bookmark. While you're there, go ahead and put the blog to put in your reader, too.

Q: What the heck am I supposed to do on Twitter? A: Answer the question, “What are you doing?” in 140 characters or less. That would be the obvious reply, but I can tell you’re looking for a little more than that. Start out by posting a few things: links to things you find interesting or relevant (use tinyurl.com). Make sure your profile is complete, and definitely include a link in your bio so others can get an idea of who you are. Once you’ve set up the basics, start following people you find interesting, or who’d you’d like to keep in touch with.