Who Clicks on Banner and Display Ads? And Do They Matter for Direct-Response Marketing? How About Brand?
- Feb 18th, 2008
- Posted by Spring Creek Group
- Posted in Uncategorized
Well, a variety of research and pseudo-scholarly articles have been published of late on this topic.
One of the most interesting blog posts we recently discovered, though, actually covers a variety of related topics: yahoo vs google audience profiling, whether or not ad clicking=ecomm buying, etc. There is even a cool graph, reproduced here:
Don’t forget to check out the comment thread — some great add-on commentary, in particular a link to a study of eye-and-mouse movement over webpages that seems to suggest that banner ads are becoming like the unheard/unnoticed “white noise” of the internet.
Leave a Comment