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Wanted: SCG Viceroy of Analytics

Francisco de Almeida1 Wanted: SCG Viceroy of Analytics Social Media photo

Do you excel at Excel?  Do numbers tremble at the mere mention of your name?  Do you know what a viceroy is? (if you do, please tell us)  Can you make data dance and graphs appear out of thin air?  If your answers to these semi-rhetorical questions are a resounding “yes,” please read on.

Analytics Operations Lead

Spring Creek Group is looking for an Analytics Operations Lead. In this position you will be responsible delivering cutting edge web 2.0 analytical frameworks, social media measurement models and BI Technology solutions.  As part of a high energy “Type A” Analytics team and you will focus on multiple Client engagements (B2B, B2C, US and international) and support all facets of the data-driven decision making platform (Paid Media Analysis, Earned Media Analysis, Community Management Analytics, Audience Research, Quantitative and Qualitative Brand Analytics).

The Analytics Operations Lead will:

  • Support the analytic needs of the Client Services team by building scalable processes for collecting and analyzing social media data using licensed and free active Listening tools such as Visible Technologies TruVoice, Techrigy SM2, Radian6, Nielsen Buzz Metrics, etc.
  • Use standard Business Intelligence tools, such as Business Objects, Micro Strategy, SQL, and Access/Excel to automate report production and deliver insights that relating to and drive business outcomes for both internal and external data clients.
  • Create holistic dashboards by pulling data from different data sources, technology platforms and social media websites for presentations to senior management team.
  • Collaborate with external partners such as Agencies to assist with data Analysis and Lead driving core insights from the data to suggest, create and execute Data learning experiments and facilitate inter-agency knowledge management.
  • Exhibit a high level of expertise in driving the data strategy across multiple “listening posts” (websites, buzz monitoring tools, web analytics tools, CRM systems, market research etc).

Typical Deliverables:

  • Weekly, monthly reports (excel, BI tools, click stream analytics)
  • Lead ongoing development of client dashboards.
  • Social Network behavior, LTV and customer experience analysis.
  • Data consolidation and validation.
  • Manage the production of effective and persuasive presentations (verbal and written) for project and business leads.

Knowledge / Background / Experience:

  • Bachelor’s degree
  • 5 years of business analysis experience in large size companies with multiple functions / business units preferred.
  • 3 years of experience in advanced analytics methodologies such as direct response experimentation and testing, competitive analysis, predictive modeling and market research.
  • 2 years experience working with one or more of the following standard Web Analytics tools: Omniture, WebTrends, and Google Analytics.

Please direct info requests and viceregal inquiries to xavier@springcreekgroup.com.

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