Blogs - Vanessa Au

May 15, 2012 - 10:18am

Beyond Daily Deals, How to Get Creative with Social Discounting

There is so much more to social discounts than daily deals like Groupon and Living Social, and they don’t have to be risky, expensive or complicated. All it takes is a little bit of thinking about what you want to achieve with your discount and some creativity. Here are a few reasons and creative tactics for offering social discounts:

Posted by Vanessa Au
February 13, 2012 - 7:30am

Socializing Higher Ed

More American colleges and universities are using social media than ever before. According to a 2011 study out of Dartmouth[1], only 61% respondents in 2007-2008 used any form of social media. This rose to 85% the following year, 95% the year after that, and in the most recent survey, 2010-2011, 100% of colleges and universities were using social media.

Posted by Vanessa Au | Posted in Blog, Facebook, Flickr, Foursqsuare, Higher Education, LinkedIn, Photos, Pinterest, Social Marketing, Social Media, Tips & Tricks, Twitter, YouTube
December 22, 2011 - 8:38am

Last Minute Gift-Giving AKA Hooray for Technology!

It's that time of the year again. You've got a long list of friends and relatives you need to buy gifts for and you've left holiday shopping to the last minute. And by "last minute," I mean you're too late for overnight shipping and you can't (or simply refuse to) brave the hordes of other last-minute shoppers at the mall. Lucky for you, it's not 1983. Nope, it's 2011 and there are options for online gift-giving aplenty! Hooray for technology! Here are just a few ideas:

Posted by Vanessa Au | Posted in Gifts, Holidays, Shopping, Tech, Web
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