The Daily Ditto

• Jul 21st, 2010
• Posted by Cody Goins
• Posted in Analytics, Eternity, Measurement, Social Media, Traditional Media

We just got done absorbing the MediaPost article, “Wanted: Long-Term ROI Metrics” and so we’d like to give you our take on it: we agree. That’s it—thanks for reading!

Ok, fine. We reaaaaallly agree. As the man points out, the biggest difference between social media and other more traditional media is the time scale over which each marketing practice takes place – or in social media’s case will take place, bearing in mind it’s considerable infancy.

He says here (and as we’ve said before), the multiple channels of conversation and interaction that social media can provide are a great way to establish a long-term (possibly even lifetime!) relationship between a consumer and a brand.

These seemingly minute and insignificant interactions that happen every day between users and various brands via social media can really add up. And the sum of that equation is brand trust, further brand appreciation, and an aggregated collection of unexpected, valuable, and often delightful brand engagements.