Posts Tagged ‘Trucast’
Exciting News Over at Visible Technologies
Thursday, March 26th, 2009Congratulations to our friends and partners over at Visible Technologies! Last night, at the Washington Technology Industry Association’s annual awards ceremony, Visible’s TruCast solution won in the “Best Commercial Product or Service of the Year” category.
We’ve known for a long time that Trucast is a great product and service that allows companies to measure, listen to, and engage with their customers in the social media sphere, and it’s good to know that others are starting to not only take notice, but are also beginning to officially commend the Visible gang on the great work they’re doing.
For more information, make sure you check out Visible’s take on the announcement.
More About Our Press Release With Visible Technologies
Wednesday, January 14th, 2009You may have read today’s press release from Visible Technologies (if not, you can either scroll down to our previous post or just read on here and we’ll summarize) that publicly announced their partnership with Spring Creek Group. Visible has long been recognized as a company on the forefront of social media monitoring and engagement solutions and our experiences working with them so far have been invaluable.
We’ve been utilizing TruCast since the early days of its development, and our clients have been tremendously pleased with the results that it provides. As Visible has been extremely open with accepting and adopting a lot of our feedback on the software, we’ve been able to train our team to utilize TruCast according to the wants of a wide range of clients, each with their own particular goals in mind.
TruCast is great for measuring a particular brand’s perception online and providing companies with quick, nearly instant insight into not only what is being said about their product, but where the majority of those conversations are taking place on the Web.
As marketing directors have rightly begun to request ways to quantify returns on a social media spend, we’ve worked with a number of large and small clients, and have engaged a number of different analytic and measurement tools depending on the goal of each client. There’s a growing set of valuable analytic and measurement tools developing in the social media space, and we’re working with many of those tools as they fit the different aspects of the social media cycle.
Although we still do use a wide variety of these tools on a daily basis, the insight provided by our partnership with Visible Technologies helps us train our staff accordingly as TruCast continues to develop. Every member of the Spring Creek team – Engagement Leads, Marketing Managers, Analysts, Program Managers and Principals— is involved in tailoring the application of TruCast to the specific needs of each of our clients. And that’s why we’re excited about this news.
To celebrate the official announcement of our joyful and prosperous union, Visible Technologies and Spring Creek Group will be co-sponsoring the Seattle Social Media Club’s first event of the year, on January 20th at 6 p.m. For more information, check out http://socialmediaclubseattle.eventbrite.com/
Visible Technologies and Spring Creek Group Partner to Deliver Robust Social Media Management and Engagement Solutions to Fortune 100 Clients
Wednesday, January 14th, 2009By BusinessWire
SEATTLE, BUSINESS WIRE –
Visible Technologies:
- Visible Technologies, an industry-leading provider of social media monitoring and engagement solutions, today announced a partnership with Spring Creek Group, an innovative online marketing agency. Spring Creek will offer its customers Visible Technologies’ social media analysis and engagement software platform, TruCast.
- The strategic alliance allows Spring Creek to extend the capabilities of its social media management (SMM) services by enabling clients to more accurately measure their online brand awareness and the effectiveness of their social media marketing programs.
- By deploying proven SMM methodologies and leveraging robust technology tools like TruCast, Spring Creek gives clients such as Microsoft the ability to track relevant brand conversations online, gain actionable marketing intelligence and engage with the social media communities that matter most to their brand.
- Spring Creek Group is an innovative online marketing agency that helps companies of all sizes improve brand awareness and increase site traffic through social media-based online marketing methods. Spring Creek helps brands connect with their customers via innovative social media marketing programs such as branded online communities, blogs and social networks that result in higher brand awareness, increased sales and deeper customer loyalty.
- Visible Technologies provides brands, including Microsoft, Panasonic and Hormel, the ability to bolster brand reputation, build revenue and measure the success of social media engagement. The company’s TruCast2.0 social media monitoring and engagement platform launched in May 2008.
QUOTES
- ‘Engaging with social media is not an option for marketers today ‘ it’s an imperative. Consumers are using social media like blogs, consumer-generated reviews and social networks to compare our products and determine what other people are saying about them. Working with Spring Creek Group and using Visible Technologies’ TruCast platform, we’re able to create social media marketing programs that actively engage customers in a dialogue with one another, and then track and measure the effectiveness of these programs to drive sales and build brand value.’ – Marty Collins, Microsoft Group Marketing Manager, Windows Interactive and Digital Marketing
- ‘Over the past 18 months we have been building our relationship with Spring Creek Group, working in concert with them to help industry-leading clients like Microsoft achieve their marketing objectives through effective social media monitoring, measurement and engagement.We look forward to replicating this success with current and future clients.’ ‘ Blake Cahill, senior vice president of marketing, Visible Technologies
- ‘Our partnership with Visible Technologies has proven to be a huge success helping companies like Microsoft launch, measure and optimize social marketing programs to achieve real business results. The TruCast software platform strengthens our established social media management methodology by allowing brands to easily monitor and track millions of simultaneous online conversations, articles and posts.’ ‘ Clay McDaniel, co-founder and principal of Spring Creek Group
SUPPORTING RESOURCES
- Listen to Marty Collins, Microsoft Group Marketing Manager, comment on TruCast
- Spring Creek Group
- Spring Creek Group Blog
- Visible Technologies
- TruCast
- VisInsightsBlog
About Visible Technologies
Visible Technologies helps companies listen and learn what consumers are saying about them online, and it enables brands to participate in the right conversations with the right influencers at the right time. With this real-time business insight and response, companies build relationships with customers, bolster their brands and grow revenue. Its innovative TruCast platform is the industry’s first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with the powerful TruView’ search engine solution. For more information, go to http://www.visibletechnologies.com, or follow the blog at http://www.visinsights.com.
About Spring Creek Group
Spring Creek Group is an innovative online marketing agency that helps companies of all sizes improve brand awareness, increase sales, and drive site traffic through social media-based online marketing. Spring Creek Group is made up of experienced, skilled, and results-oriented online marketers with a passion for using the most innovative marketing tactics ‘ including branded communities, interactive content, and next-generation social networking’ to drive measurable business results. Members of Spring Creek Group draw on deep e-commerce and online marketing experience at companies such as RealNetworks, Microsoft, Amazon, Judy’s Book.com, Salton, and Disney Internet Group. The company’s clients include both local growing companies and nationally established industry leaders like Microsoft, Corbis and Paramount Farms. For more information, visit www.springcreekgroup.com www.springcreekgroup.com.
Best Search Blogs 2007 List (and a question)
Thursday, January 3rd, 2008So Search Engine Journal posted a long and comprehensive list of nominees for best search engine blogs recently. You can find it after the jump here.
If you kept up with the flow of posts and articles to all of these sites, you would certainly be well informed about the state of all things search-engine-industry related. But looking at a list of this size, it begs the question: would you really want to, and would you even be able to do so if you did?
In today’s super-flat, broad-AND-deep, online media world, is it even possible to keep up with your RSS reader anymore? Back in the olden days of consolidated editorial publishing, there were maybe 10-20 industry and mainstream news media pubs a given marketing exec had to keep up with. A challenging task, but not an unmanageable one if he or she had access to a quality clipping service and a capable in-house or agency PR and Communications team who could remain vigilant about addressing crisis management and proactive about driving key messages with their “pitch list” the rest of the time. By my (quick) count, there are at least 50 unique blogs and sites represented in this list specific to Search. Now, I know that there aren’t nearly that many covering every industry, SEC code, or vertical…. search is aggressively covered because, well, it’s search – the most popular web application in the history of the Internet, and it’s an inherently online service so online media are going to provide ample coverage. But Search gets covered aggressively as an “industry” in mainstream pubs, newspapers, and elsewhere too. Total it all up, and you’ve got to stay on top of hundreds of online and offline/barely online media outlets and properties to stay current on the industry? Good luck.
Perhaps it’s not quite as bad if you are in a less “new media” industry… something like, say, shoelaces… or piston rings. But even for consumer brands like, say, Etnies shoes, or for middle and major market business services companies like, say, Bain Consulting, keeping abreast of “the state of your brand and industry” is an exceedingly much more difficult task now than it was ten or twenty years ago.
And what about the Communications and word of mouth implications of the new media landscape?
In today’s multi-channel media world, it can sometimes (not always – let’s not get carried away – but sometimes) matter more whether you get 10 good blog posts than if you get one good national publication “hit”, if your goal is getting brand engagement and word of mouth.
With the volume of content being published these days, brand managers need more than just a big OPML file to keep up with everything that’s being discussed about their products, services, and brands. They need technology tools built to collect, analyze, and make sense of all the white noise… and often times they need extra resources (or a partner) to help them understand where the brand equity trend-line is headed and how to formulate a strategy for how to better manage their brand presence online.
Having a social media market research and engagement program is rapidly turning – for many industries – into a “gotta have” aspect of the Marketing function rather than a luxury bolt-on for bleeding-edge marketers only.
The good news is that the technology tools are advancing rapidly, and addressing each level of the marketplace. And Spring Creek Group is certainly not alone in offering a Social Media Management strategy and program for partners who want to learn where to start, what to do, and how to do it when it comes to this new and evolving channel.
Maybe you don’t need to keep up with 50+ blogs to stay on top of your market — in all likelihood it’s more like 5 or 10. But the real question is, should you and are you? If not, perhaps it’s time to start at least understanding what’s going on out there that’s pertinent to your industry, your business, your brand, and your customers. From attention and understanding flows insights and strategy… from which can emerge a gameplan for what, if anything, to do about it.
Happy posting (and reading) in 2008.
