Posts Tagged ‘events’
SCG Out on the Town – TechFlash LIVE: Women in Tech
Monday, October 26th, 2009
A few SCG team members will be attending the first of its kind TechFlash LIVE: Women in Tech event this Wednesday evening at the W Hotel in Seattle. We’re looking forward to hearing a great line-up of panelists coming from a variety of technology fields, as well as meeting other women and leaders in the tech community.
We also can’t wait to see some of our friends and partners, including panel presenter Trish Dziko, executive director of the Technology Access Foundation – one of our key not-for-profit partners here at SCG, and several more women with whom we have worked closely in our marketing programs.
The Women in Tech initiative is something we strongly support, and we always enjoy attending local industry-related events. We hope to see you there!
For additional details visit http://seattle.bizjournals.com/seattle/event/9691.
Non-Profits We Like: Technology Access Foundation
Wednesday, March 25th, 2009Yesterday morning, the SCG team attended the 8th annual fundraising breakfast for one of our favorite non-profits, the Technology Access Foundation. TAF is an organization that was founded with a mission “to give children of color the tools to be inventors and creators of technology.” TAF exists side by side with educational resources that are already in place, and work to connect technological resources and education to those that need it most.
Aside from this breakfast serving as a way for donors to get to better understand the services that TAF provides, it also gave us a chance to listen to and meet some former TAF students and hear their success stories firsthand. There were several great speeches, including one memorable enough to serve as the introduction to a TAF-focused editorial in The Seattle Times.
The Technology Access Foundation is a wonderful organization, one that we couldn’t be prouder to be associated with. With educational budgets being slashed left and right, it’s good to know that there are groups like this dedicated to provide those resources to students, resources that otherwise might not be available. That’s also why it’s so important for the community to help them out.
Make sure you check out the Technology Access Foundation’s website to learn more about how you can help.
SCG Out on the Town: In Which Spring Creek Group Discovers Its Love for Drew Carey
Friday, March 20th, 2009It’s been a tough time for sports in Seattle, but last night marked the start of something refreshingly great. Yesterday was the inaugural game for Seattle’s professional soccer (FOR BRITISH PEOPLE, “football”) team, Seattle Sounders FC. We here at Spring Creek Group, being fans of organized sports, yelling, and beer, were of course in attendance. Part-owner of the Sounders and full-time Bob Barker replacement Drew Carey kicked off the event with a rousing keynote address.
That is but one picture of the evening, but let us assure you, the following events happened: 1) The game resulted in a 3-0 (“THREE – NIL,” British people) Sounders victory. 2) The SCG Team had a wonderful and memorable evening. 3) An unfortunately headlined newspaper recap was written.
Welcome to Seattle, Sounders FC.
Associations
Monday, March 16th, 2009About Us
Our Team | Press | Philosophy | Ethics | Partners | Associations | Jobs
Partners
Monday, March 16th, 2009About Us
Our Team | Press | Philosophy | Ethics | Partners | Associations | Jobs
At Spring Creek Group, we are proud to partner with a variety of technology and marketing services companies which provide complementary tools, creative and development capabilities, and channel expertise necessary to drive maximum impact in the social media channel for our clients. We invite you to learn more about our partners by clicking through to their websites below.
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Philosophy
Monday, March 16th, 2009About Us
Our Team | Press | Philosophy | Ethics | Partners | Associations | Jobs
Caveat Emptor: A bit of a treatise…
Social Media Marketing is now old enough for methodologies to have been developed, but new enough for rules to still be written. We have been involved in this process of trial/error/success/ data/analysis/learning/improvement/repeat from the start, and we are presently among the largest and most experienced marketing agencies on the west coast focused on this exciting and evolving online marketing field. We now boast a team of 25 Social Media brand analysts, marketing campaign leads, and outreach and engagement leads. While we’re small enough to be laser-focused on every client, scale does matter, and we’re large enough to cover the entire Social Media Web with ease. Each team member is skilled across the Social Media spectrum, as well as a subject matter expert in a few particular channels. So no matter what your brand engagement or marketing campaign requirements, we can build a customized Project Team matched to your analytics, strategy, or brand marketing campaign requirements.
While we work with a number of clients on a direct level, we also know that you have had long relationships with talented creative and advertising agencies. That’s why we’ve carved out our space as Social Media strategists and practitioners in a way that we can work and play well with your current agencies of record. We typically don’t develop our own creative, shoot videos, design print ads, buy media, or write code, which allows plenty of opportunities for your talented creative agencies to focus on these core competencies. We should add, however, that we can offer any and all of these capabilities through close sub-contract relationships we enjoy with a number of leading social media creative development agency partners. Feel free to learn more about them here. We are well accustomed to partnering with your existing creative agencies, PR firms, and design shops so that their work is being seen by more people – and more relevant people – in as many of the right nooks and crannies of the conversational, social, user-generated, crowd-sourced, networked, 2.0+ World Wide Web. Connect us, and we will all work together for a positive outcome. And in the event you don’t already have an agency partner who can bring a particular concept or creative content idea to life, we have some friends who can make it happen too.
We’re not here to simply build you a blog or a Facebook page and walk away. Nor do we want to – We don’t believe that makes sense for any business and brand looking to make a real commitment to connecting with their customers in social media. Just like everything in life, benefits require commitment – and commitment takes time and effort. Our scale allows us to license the strongest measurement and analytics tools available, so we can learn quickly where your brand is being discussed, where it’s strong, where it’s weak, and where we have some work to do in order to catch up to your key competitors in the key locations online. You may tell us, “I think I want a MySpace page”. But if what you mean is, “I think my customers and competitors are in this channel, I don’t think we’re where we need to be and doing what we could be doing best there, and I think I need some help,” well then, we want to help. We use powerful brand analytics tools and a data-driven methodology to determine which of the social media options are best suited for an efficient and effective campaign – specific to your brand. We’ll help design a Social Media Strategic Marketing Plan and Editorial Calendar for your business that makes sense – in the short run and the long run. We can provide a ready-to-go team of Engagement Leads deployed on your behalf to drive your marketing campaign content and brand outreach to relevant audiences across the social media Web. And then we’ll measure how well we (and you) are doing, and where we need to shift course or re-allocate our resources.
While we’re on a bit of a roll, a note on the “viral video” phenomenon… One thing we don’t do is “viral.” A virus is something that you catch by accident. No one tries to catch a cold – it just happens sometimes. Instead, we plan, analyze, and execute brand engagement campaigns that are purposeful, logical, and measurable – and designed for the long term. If you want to make a single video, push it up to YouTube, cross your fingers, throw salt over your shoulders, and hope it gets 22 million views, we’re probably not your guys. If you want to analyze the current state of your brand presence across the web and benchmark it relative to your key competitors, to design a thoughtful brand awareness and engagement campaign, and to invest in the social media channel in an efficient manner that’s focused on better understanding and addressing your customers needs, well then, that’s music to our ears.
On top of all this, we recognize that Social Media agencies are sprouting up all over the place. This is a dynamic, energetic field with new ideas and campaigns launching hourly. Sometimes, we may not be the right agency for you, and we’re happy to refer you to a better fit. But we’d love the chance to at least talk to you about how your organization can start to implement a Social Media philosophy into your culture. We’ve been doing this a while, and can help guide you down the right path from the beginning.
Finally, we have proven ourselves capable of scaling up to service an all encompassing, multi-channel campaign. We’re flexible, service-oriented, and our services pricing model was designed from inception to work to the advantage of our clients. So whether you want a deeper understanding of your brand presence and equity online, support in building and maintaining a trust-worthy 24/7 Social Media presence, or just a solid marketing plan for the channel which you can execute yourself… we want to help make any or all of these things a reality for your business.
Strange Craziness Looming at SCG Headquarters
Thursday, March 12th, 2009First, the stars align in such a way that allows for two consecutive months to contain Friday the 13th.
Next, two airplanes align to create this–
–outside of the SCG Global World Headquarters.
As we have learned in the past, seemingly unrelated occurrences such as these should not be taken lightly. Ominous events are obviously forthcoming.
Don’t worry, though: if anything crazy or dangerous goes down, we’ll make sure and log into our Twitter account and then set up a live video stream instead of notifying the proper authorities in a timely fashion.
Hot Off the Digital Press:
www.springcreekgroup.com goes live
Wednesday, March 11th, 2009
If you’re reading this post, you probably have noticed there’s something different about the Spring Creek Group site. Perhaps the fact that you can see all recent Spring Creek Twitter feeds– not to mention this blog– on the SCG homepage, gave it away. Or maybe it was the large hand and marker circles in the middle of the screen, or our revamped logo that did it.
No matter what your clue was, Spring Creek Group would like to officially announce that our new site is up and running. We felt it was time for a www.springcreekgroup.com makeover, and with that came a new look and feel, as well as improved features and content.
Now you can instantly see all recent activity including feeds and blogs right on the homepage, as well as view current SCG news and upcoming events and browse through archived blog posts dating back to more than a year ago.
By implementing some of these features into your own site, a small business can significantly benefit from social media. If you’re already using social media channels, be sure they are included on your website and easily accessible for new users to join and current followers to keep updated with all the happenings of your business. And of course you can always contact us for more social media marketing guidance.
SCG’s goal was to create a site that functions as an example of social media, as well as provides an in-depth explanation of what we do and the unique services we provide including Brand Analysis & Measurement, Social Media Marketing Strategy & Planning, and Social Media Channel Outreach & Engagement Services.
So feel free to comment and let us know what you think about our new digs.
About Us
Thursday, February 19th, 2009About Us
Our Team | Press | Philosophy | Ethics | Partners | Associations | Jobs
Spring Creek Group is a rapidly growing Social Media Brand Analytics, Strategy, and Marketing Services Agency located in the Emerald City – Seattle Washington. We are comprised of passionate and experienced marketing professionals, and we employ subject matter experts in all of the major categories of the social media Web.
Spring Creek Group attends and speaks at a range of events. Find out more on our press page.
Clay McDaniel,
Managing Director and Founder
Clay brings more than 10 years experience in consumer product and services management, new product development, and technology marketing to the Spring Creek Group team.
Prior to co-founding Spring Creek Group, Clay was the Senior Director of Product Management for RealArcade, the rapidly-growing casual games consumer digital media business at RealNetworks, Inc. Clay joined RealNetworks after 2 years at Microsoft, where he helped launch Windows XP in 2001 and drove national retail and online marketing plans for the company’s flagship operating system software product. Before moving to Seattle in 2001, Clay worked as a Product Manager for enterprise “middleware” software pioneer Vitria Technology; as a Corporate Business Development lead at the Whitney Museum of American Art; and as a technology project Consultant for the retail and telecommunications sectors at Deloitte Consulting.
Clay holds an MBA from the Kellogg School of Management at Northwestern University, and an AB in Economics from Princeton University.
Clay also speaks at a wide range of social media and marketing events. You can find out about them on our press page.
Our Team
Our team at Spring Creek Group consists of a growing group of Project Leads, Analytics & Measurement Leads, and Engagement Leads. Our titles don’t map to traditional marketing and advertising agencies, because our services and business model are quite a bit different than typical agencies. We are organized from the ground up to focus on our clients’ needs and driving brand insights and awareness in the social media channel.
More People are Starting to Understand the Power of Social Media
Thursday, November 13th, 2008As a group that specializes in social media marketing, there’s nothing more satisfying to us than when someone sees the light and realizes the tremendous possibilities that an effective use of social media can offer a business. Frank Reed over at Marketing Pilgrim has not only done just that in his recount of events taking place at this year’s PubCon, but he’s also laid out some pretty essential guidelines for avoiding ineffective social media marketing. It’s definitely worth a look.
Frank Reed gets it. He understands that social media is no longer something confined solely to the younger generation, that its importance to businesses should not be underestimated, and that its potential is just beginning to be tapped into.
“This is going to be very interesting,” he writes. We think so too, Frank.
