Supporting the Chase Community Giving Campaign

• Jan 15th, 2010
• Posted by admin
• Posted in Social Media Case Study, Social Media Contests

It’s been rewarding to see Social Media put to good use in the race to get support and resources to Haiti. However, whenever we see a corporation dipping their toe into Social Media to raise funds and awareness for smaller, non-catastrophic causes, we want to make sure they get credit too.

We learned about Chase’s Community Giving contest on Facebook a while back, and were impressed with the effort. However, when a friend of ours from Seattle tech startup Mixpo told us that his sister’s charity, the East Harlem Tutorial Program, had made it to the final 100, well we had to do our part to help. By making it to the finals, they’ve already qualified for $25,000. Now they’re shooting to win the whole thing and take home a prize of $1 Million. That’s some serious money.

Cleverly, the contest allows you to vote for 5 charities, which maximizes the impressions voters are providing for Chase across Facebook. Thus, if you follow our lead and support our friends from Mixpo, you still have 4 more votes in which to help the 3 Washington charities. Regardless of who you vote for (did we mention we are voting for EHTP), it’s a good case study for Cause Marketing. Kudos to Chase on this one (though if they all gave their tax-payer paid bonues to the charities as well, they’d get way more positive press…I’m just saying…)