StumbleUpon Pulls a U-Turn, Breaks with eBay

• Apr 13th, 2009
• Posted by Ron Schott
• Posted in News, Social Media, Social Media Business Models

The road to achievement in the startup biz is usually a one way street with many broken-down cars littering the shoulder.   However, in the case of StumbleUpon, the content discovery engine is entering back onto the startup superhighway after an amicable split with former parent company eBay.

According to a release, original founder Garrett Camp said the group “realized there were few long-term synergies” between the content discovery engine and the online auction portal.

Some can argue (and they may be correct) that companies struggling with getting off the ground and gaining funding are usually out to be more creative.  Let’s hope this return to their investor-backed roots will spur a bit of creativity and create an even better product – something more social perhaps?