Stats and Info in Bullets: SCG’s Weekly Social Media Digest Volume 3

Summer’s here, so why not buy a drink for your friend… on Facebook! That’s right, a REAL drink. Check it out.

Here’s some other cool and interesting stuff that happened this week in Facebook and Twitter. It’s stats and info in bullets:

Numbers and Stats:

• Facebook hits new traffic record with 141 million unique visitors in the US in June. Last year, this number was only 77 million.
• All of the below stats pertain to women aged 18-34 (Mashable reported on this)
• 1/3 check Facebook as soon as they wake up.
• 42% of women think posted photos of them “visibly intoxicated” are ok.
• 57% interact with people more online than face-to-face.
• 39% call themselves Facebook “addicts.”
• 21% check Facebook in the middle of the night.
• 63% network on Facebook.
• 58% use Facebook to keep tabs on “frenemies.”
• 50% are fine with being Facebook friends with complete strangers.

Changes and Additions to Facebook

• Microsoft launches Outlook Facebook integration. A Mashable exclusive.



• Microsoft’s Docs.com now lets Pages upload docs.



• Did you know that Facebook has a “Known Issues” Page?
• Facebook gives starter advice for new Page admins. In the pic is what they say to do.

Brand News

• Starbucks is the first brand to reach 10 million Facebook Likes. Congrats guys! 2M in a month, wow.



• Also, Facebook will always be free! Woo hoo!

• Twitter’s @earlybird has launched! Their first promotion was this week for a 2 for 1 deal to see Sorcerer’s Apprentice.



• Twitter search results now show people too reports Mashable.

*Microsoft is a client of Spring Creek Group.