Stats and Info in Bullets: SCG’s Weekly Social Media Digest Volume 2
It’s time for more! Lots of numbers in this one. Hooray for numbers! Any other cool stats or campaigns people saw this week?
Numbers and Stats:
- Facebook accounted for 75.73% of all social networking visits in the US in May.
- About 16B minutes are spent on Facebook a day.
- Facebook has about 60K servers.
- More than 3 billion photos are uploaded each month.
- 6B pieces of content are shared weekly.
- 1M photos are viewed every second.
Changes and Additions to Facebook:
- Facebook asking some people to set it as their default homepage.
Brand News
- Facebook “Like” buttons coming to email marketing. A report by Mashable.
- Ads work on Facebook according to Mulley Communications.
- Facebook only picked up 320,800 new monthly active users in June, compared to the 7.8 million it gathered in May. Info from InsideFacebook.
- Lady Gaga (the Page) became the first person on Facebook with 10M fans.
- Kraft Foods focuses messaging on Facebook by heavily promoting campaigns associated with Wheat Thins, Oreo, and Crystal Light. To note, they made their Oreo Facebook Page “more global.” Something other brands might consider.
- Windows Messenger leads this week’s list of fastest-gaining Facebook apps by daily active users (DAU). They gained 334K new DAUs.
- Facebook gifts die.
- Twitter search volume is up 33% since April reports Mashable.
- April = 600M search queries per day.
- June = 800M search queries per day.
- @earlybird – A new Twitter handle started by Twitter itself that tweets special offers to its followers. Link to Pete Cashmore’s CNN special column.
- Twitter’s official BlackBerry App exits beta thanks to beta testers.
- Rumor – Twitter may let users pay for self-promotion says Mashable.
- LeBron James gets 150K followers in 7 Hours and now has over 400K.
Thanks to InsideFacebook, Mashable, and CNN for providing being our resource for most of the content here.
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