Spring Creek Group Joins Mediabrands

Spring Creek Group was founded more than five years ago, during the emergence of social media in the form we now experience today.  We have evolved and expanded our services for clients as content and social networks on YouTube, Facebook, Twitter, LinkedIn, and others have grown dramatically. Through it all, we have maintained a steadfast focus on opportunities to improve our clients’ customer advocacy and engagement.  Simply put, our mission is to help customers better connect with each other and with the brands on which they spend their time and money. Today, we are delighted to announce a major step in our continued growth and evolution as an agency.  Spring Creek Group is joining the Mediabrands digital agency division of global media and marketing company Interpublic Group!  You can read a little more about our exciting news here. Spring Creek joins innovative digital agency leaders such as Cadreon, Reprise Media, and Ansible Mobile, and we will play a key role in the newly-formed Mediabrands Audience Platform (MAP).   By joining Mediabrands and the MAP initiative, we are bringing our expertise in all aspects of social media marketing strategy and programs execution to our new agency partners across Mediabrands, including leaders in media planning and management such as UM and Initiative, as well as others.  In addition to the opportunities that this move creates for us to integrate our social media services more tightly with our new agency partners’ offerings; it opens many new ways for us to introduce complementary services to our existing and future clients. As a founder of Spring Creek, I am so very excited about this announcement and this new step forward in our growth.  I believe that the strategic and -  as importantly for me and my team – the philosophical ‘fit’ for Spring Creek Group within Interpublic’s Mediabrands agency group is perfect.  They are extremely committed to helping us maintain our vision for the future of Spring Creek, while we also build a holistic digital media marketing services model through the MAP.  Above all else, Mediabrands shares a similar set of values to ours.  In short, we are thrilled about what the future holds for us, as well as for all of our clients and technology and software partners. In closing I would just like to say THANK YOU to all of those client stakeholders, partners, and many others who have been so important and valued over the past 5 years.  I owe my deepest personal gratitude to each of you who have been a part of our ability to arrive at today’s news, including everyone who has been a part of our SCG team.  I am most excited about the myriad new ways this move opens new opportunities for client services innovation and social media strategic leadership for our entire Spring Creek team.  Thank you for being a part of this journey with us this far… let’s keep it going. Warm regards, Clay

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