Social Media Today: NBC and Time Warner Tell Apple Where to Stick it, KIN is Tripping (Again), Penn goes Foursquare

• May 27th, 2010
• Posted by Ron Schott
• Posted in Uncategorized

While many spent yesterday glued to live streams of BP’s attempt at a “top kill,” the world of social media and the Web was churning away. Here are some of the stories that caught out attention:

NBC and Time Warner Say They Won’t Go Flash-less

While Apple’s position on all things Adobe Flash-related is fairly clear, that’s not stopping NBC and Time Warner from sticking with the allegedly bloated and outdated technology.

Apple is throwing their weight behind HTML5 and El Jobso leaves no room for interpretation on his thoughts about Flash.

But, with giants like NBC and Time Warner still on the Flash train to moneytown, it might be a bit longer before we see the world bending to Apple’s will.

KIN Set to Send a Lucky Fan to Meet Their Network

Microsoft’s latest mobile venture, the KIN, is continuing their socially-charged marketing efforts by sending a fan on a journey to meet people from their social network. The campaign originally started with Rosa, an aspiring comedian, who roamed around meeting people from her large networks and finding out if she really would end up liking them (she did).

Most the action for the contest lives on their Facebook page.

Pennsylvania Looks to Boost Tourism with Foursquare

VisitPA, the Pennsylvania group tasked with getting people excited about the Keystone State (which we found out is the preferred nickname because “Pennsylvania is the glue that holds the union together), is partnering with Foursquare to give visitors a little incentive to explore their rectangular piece of paradise.

Visitors can earn badges while checking out Old City in Philly where they’re prompted to use a 2D barcode scanner to decode venue QR codes.

It should be noted that Pennsylvania isn’t the first to do something like this. Chicago had their own Foursquare game a while back.

*Note: Microsoft, maker of the KIN, is a Spring Creek Group client.