Social Media Marketing Isn’t Free but it is Terribly Efficient

• Dec 30th, 2008
• Posted by Spring Creek Group
• Posted in Uncategorized

Everyone loves parties. Everyone loves social media. So why not make an analogy that ties them together right? Right. That’s what Pete Spande from his blog “Continuous Beta” has done. We’ve posted this great analogy below.

“$$$$$ You could rent a space, spare no cost and have the finest chefs and entertainers pulling out all the stops to make your party a success.  Let’s say we get performers from Cirque du Soleil, Paul McCartney/Radiohead/Jay Z/Foo Fighters/ or similar with Wolfgang Puck doing the cooking… want to come?
$$$$ Instead of renting a hall/room you can have the party catered at your house/office.

$$$ Instead of hiring a caterer you could make the food yourself. Of course, you must know how to cook.

$$ Instead of making food you could have your guests bring the food.

$ You could meet in the park/beach/coffee shop and just hang out.

As the cost goes down, the investment in the relationship goes up with those that attend.  I’m quite confident I could fill a hall with people if I had the best band, chef, location, etc.  The number of people who would meet me in a park to hang out is much lower but the people who would come mean much more to me.”

This entry is courtesy of Pete Spande and his blog “Continuous Beta“. Here’s the link to the Original Post.