Social media love: give & you shall receive.

• Dec 5th, 2008
• Posted by jhagy
• Posted in Social Media Business Models, Spring Creek Group, Uncategorized

You want to make your brand a beloved entity online? Be generous. Be helpful. Commit random acts of branded-kindness. Your efforts will be greatly rewarded.

Here’s a classic example.

When a gamer named Nathaniel had his signed (in sharpie marker, by big names in gaming) Xbox returned from service wiped clean of autographs, game developer Bungie of Halo fame saw his blog post and sent him an Xbox signed by their entire team, as well as a box of Bungie schwagg.

Nathaniel was thrilled, and his blog post about the kindness of strangers became gamer gospel. Bungie earned brownie points and buzz by the truckload: all for the cost of an Xbox, a few things they had lying around the office anyway, and postage.