Social Media by the Numbers: The Tweet Button and Facebook App Tabs Changing Width Edition

Numbers and Stats:

• Facebook’s largest advertisers increased their spending by 10 fold over the past year.
• The Like button is now on over 350,000 websites. News, sports, publishing, and now shopping sites are the ones doing this.
• US Facebook traffic back to normal in July.
• Gained over 3M active users.
• 18-25 age range dropped a point and was picked up by the 13-17 age range.
• Although there is still more women on Facebook than men, men led growth across every age group.
• Read more about this here.
• “The United States and India Led Facebook’s Growth in July 2010,” says Inside Facebook.
• Mexico is about to overcome Canada as the second-largest Facebook market in North America.
• 13.8 monthly active users.
• That’s only 12.9% market penetration!
• Gains about 1M users per month.
• Over 80% of its users are between the ages of 13 and 34.

Top 10 Musicians on Facebook? Check it.

Changes and Additions to Facebook:

Facebook will be changing the width (from 760 to 520 pixels) of their application tabs as well as anything to do with “Boxes” will be going away. All Facebook admins should be prepared with their new app tabs by August 23rd. More info on width change HERE.

New photo layout! You can now see up to 200 photos per page.

For friends that share the same link, Facebook provides threaded comments for each poster. In the photo, Manas, Vivek, and Jayesh have all posted the same link.

A Facebook location API could be coming soon, says Inside Facebook.

Facebook Testing: Ability to unsubscribe from getting notifications of comments after yours. Sometimes they can be pesky, but for brands, this means there may be less conversation.

Brand News:

“Delta starts selling flights on Facebook,” says Mashable. This makes so much sense!

Vonage created a Facebook app that lets you call your international friends for free.

7-11 and PayNearMe lets Facebook users pay with cash for things online.

Interesting Facts:

• Almost 25% of tweets contain a link.
• At least part of the reason Twitter is 140 characters is because the founders originally wanted to make a tweet fit in a text message.

Twitter released their Tweet Button! What’s that you say? It’s a button that sits on websites and makes it easy to tweet and see tweets sent of that particular page/article/whatever. Still not sure what a Tweet Button is? Here’s a video.

Don’t know who to follow on Twitter? This new suggestion function should help out.

You can get Twitter updates on your phone… even if you’re not on Twitter!

Twitter preparing for promoted tweets on 3rd party apps. Read more on Mashable.