Social Media by the Numbers

• Aug 14th, 2009
• Posted by Cody Goins
• Posted in Social Media, Social Media by the Numbers, Spring Creek Group

Percentage of British MySpace users aged 14-21 that found it easier to talk about themselves online than in the real world:  36

Number of lists in Interactive Insights Group’s list of lists of companies using social media:  23

Apparent minimum number of time we can use the word “lists” within a sentence before it gets a little awkward:  3

Average number of tweets per minute on April 28, 2009 that mentioned the Air Force One flyover of New York City, according to a study conducted by the U.S. Air Force:  3

Minimum number of Swedes who have joined the Facebook group “I am scared of the girl in the Apoliva commercial”: 100,000

Number of total online video streams viewed in July:  11,200,000,000

Number of Twitter followers that uSocial CEO Leon Hill claims Michael Jackson attempted to purchase from his company prior to his death on June 25^th, 2009:  25,000

Date that the @michaeljackson Twitter account was actually activated:  7/8/2009

Number of Twitter-organized “mass participation meteor star parties” that  occurred prior to this year:  0

Number of hours during these meteor mass participation parties in which #meteorwatch displaced #WeLoveYouMiley as the top trending topic on Twitter:  2

Increase in number of registered U.S. neighborhood watch groups since 2005, thanks in large part to an increased use of social media tools:  15,000

Year in which behavior similar to humanity’s current use and affection for Twitter, texting, and Google  was first observed in lab rats:  1954

Percentage of tweets that can be classified as “useless babble,” according to a recent study:  40%

Maximum number of different categories of Twitterers that exist, according to a new Yahoo application that measures a user’s “social mojo:”  16