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Social Media = Blue Jeans

It’s not a fad. It’s too comfortable, personable, and durable to be a fad.

Non-professionals owned it first. Now it’s in all sorts of corner offices.

There are a thousand and one ways to make it your own.

If you don’t have any, people think you’re old and stodgy.

The more often you use it, the more comfortable it gets.

The best brand of it is the one you look best in.

Patches can fix embarrassing security flaws.

Everybody has their own variations on it: even moms.

When it was first invented, nobody saw how much it would influence culture.

The right fit can make you feel amazing.

Invented during a San Francisco gold rush.

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