Join Our Team: Social Media Analytics Program Manager

• Feb 22nd, 2010
• Posted by admin
• Posted in Uncategorized

The Analytics Group at Spring Creek is looking for the right person to join our team as Social Media Analytics Program Manager.

The ideal candidate for this role will have experience managing a team of Analysts to provide cutting edge Online Brand Equity tracking, Online Social Media Campaign Reporting and Online Social Media Audience Research Programs for fortune 1000 clients. It is expected that all candidates for this position possess a high level of skill in using online research tools such as; Visible Technologies, Radian6, Nielsen Buzz Metrics Google Analytics, Atlas, Omniture, Webtrends, Comscore, Quantcast, @plan, Forrester, Jupiter, etc to quickly turn unorganized online and social media data into a clear, cohesive and logical insights.

A good fit within our team will be a high energy individual with a laser-like focus for measuring, manipulating, qualifying and quantifying client and industry brand, product and campaign user generated content and industry specific data “out there in the social web.”  This includes content such as online video, mobile advertising, tweets, forum posts, mobile apps, facebook apps, widgets, blogs, social networks, and content from other social media sites.

Key responsibilities include:

• Client facing role for the Analytics Group: The Analytics Program manager is the primary client contact and relationship manager for a given client, industry vertical or domain. He/She develops analytics program strategy based on knowledge of digital media, client goals and expectations, the client’s position in the market, and what levers will drive success. He/she works with the Analytics Practice Head to assist in the production of new business pitches, presentations, POV’s and SOW’s as needed.
• Domain Specific Program Manager . The Program Manager will manage a team of Analysts to extract maximum value from our licensed technology online research tools and partnerships with companies such as; Visible Technologies, Radian6, Nielsen Buzz Metrics , Meteor Systems, Scoutlabs, Twitter etc.. This role will oversee and manage the “packaging” of client specific reporting and analysis, providing guidance to Analytics Leads (AL’s) on the interpretation and analysis of client brand, audience and campaign level data, and then working with the AL’s on packaging and provisioning that analysis into a narrative that illuminates the insights for clients.
• Lead Qualitative Analyst. This role is also in charge of client specific or industry specific qualitative research and analysis and will manage the use of independent contractors to deliver value added ad hoc or client specific online customer and audience research, on topics such as; customer feedback, visitor opinions; influencer identification, meme identification, etc. to help deduce “why” people feel, say or do something on, in or around the social web.

This is a full time position and reports directly to the Analytics Practice Head.