Semi-regular, Always Informative Social Media By the Numbers

The Internet is pretty good for information, but the main problem it has is that there is sometimes just TOO MUCH STUFF ON IT.  Sometimes we want to grab a website by its lapels and say: “Hey! This is way too much wordreading! Skip to the factnumbers!”  That’s why we did all you TL;DR-er’s out there a favor:  we took this week’s social media news, turned it upside down, and shook it until the numbers fell out.

• Minimum amount of time a camera that washed up on a Deep Bay, BC beach spent on the ocean floor:  440 days
• Amount of time it took the camera’s finder to reunite it with its owner, via Google+: ~7 days
• Minimum number of Spring Creek Group clients named to AdAge’s “America’s Hottest Brands” List: 1
• Number of awards won by UM N.A. + Initiative North America in 2011: 31
• Number of official Google Waves that will be created after January 2012: 0
• Total duration, in seconds, of the 60 entrants’ submissions in this Mont Blanc film festival clip: 60
• Number of steps needed to successfully see every doodle ever created by Google: 3
• Approximate amount, in dollars, that will be spent on social marketing by 2016: 5 billion
• Number of Spring Creek Group Blog posts this week about the WWE’s successful social media campaign: 1
• Minimum number of Spring Creek Group employees who have smelled what The Rock is cooking: 4
• Minimum number of websites devoted to crowdsourcing the identification of whale songs: 1
• Rank of article discussing changing Zodiac signs on Facebook’s list of 2011’s Most Shared Articles:  3
• Rank of a graph on that same list illustrating Bush and Obama’s respective impacts on the national deficit: 23
• Rank of story about a giant crocodile: 9
• Projected 2016 revenue of the sports and health mobile app market, in dollars: $400 million
• Number of skeleton-free robots demoed by Harvard researchers: 1
• Minimum number of nightmares this demo has caused Spring Creek Group employees: 1