R.I.P.B.B.

• Jul 20th, 2010
• Posted by Ron Schott
• Posted in advertising, BogusBogusky, Bogusky, Subservient Livestock, Twitter

When Whopper peddling ad man Alex Bogusky announced his retirement from the ad game a few weeks back it was kind of like hearing about Jordan retiring. Granted, I don’t think you’ll see the former CP+B head (and later MDC man) donning the 45 and coming back into the game, but you get the picture – one of the greats is riding his Subservient Chicken off into the sunset.

And with the departure of probably one of the most-notable names (and hairstyles) in advertising since Ogilvy, so too goes @BogusBogusky.

The Twitter account, manned by a yet-unnamed writer has been using the morning to answer questions about his/her reasons for starting and continuing the account (some of which are actually heartfelt).

In a time where fake accounts pop up and die off as lawyers take up arms against the talented ghost Tweeters, the @BogusBogusky account gave a caricature in 140-character bursts of one of the most prolific, polarizing, and interesting people still in the advertising business.

So, cheers to whoever it is that’s been banging away at these Tweets for however long, and double cheers to Bogusky for not sending the suits after this person. In fact, the mystery Tweeter wouldn’t have continued if Bogusky himself hadn’t followed. Goodbye to the humor and goodbye, also, to one of the greatest ad minds in recent history.