Comments on: Maybe You Don’t Have to Spend (As Much) Money to Make Money http://www.springcreekgroup.com/blog/pepsi-says-no-to-super-bowl-ads?utm_source=rss&utm_medium=rss&utm_campaign=pepsi-says-no-to-super-bowl-ads Seattle Social Media Marketing News Fri, 10 Feb 2012 17:07:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tewks http://www.springcreekgroup.com/blog/pepsi-says-no-to-super-bowl-ads/comment-page-1#comment-365 Tewks Thu, 25 Feb 2010 21:11:05 +0000 http://www.springcreekgroup.com/?p=2238#comment-365 We monitored the reach of Pepsi compared to the other brands. You can check it out here: http://www.alterian-social-media.com/buzz-bowl/brand-scorecard?l=pepsi We also will be publishing links to all the other 46 brands on the main landing page too: http://www.alterian-social-media.com/buzz-bowl/buzz-bowl/ We monitored the reach of Pepsi compared to the other brands. You can check it out here:

http://www.alterian-social-media.com/buzz-bowl/brand-scorecard?l=pepsi

We also will be publishing links to all the other 46 brands on the main landing page too:

http://www.alterian-social-media.com/buzz-bowl/buzz-bowl/

]]> By: admin http://www.springcreekgroup.com/blog/pepsi-says-no-to-super-bowl-ads/comment-page-1#comment-316 admin Wed, 03 Feb 2010 17:48:27 +0000 http://www.springcreekgroup.com/?p=2238#comment-316 I think Pepsi has seen the advantages of customer engagement, now the question is how or if they will shift their overall marketing plans to fit this. Thanks for commenting and thanks for putting together that great deck! I think Pepsi has seen the advantages of customer engagement, now the question is how or if they will shift their overall marketing plans to fit this. Thanks for commenting and thanks for putting together that great deck!

]]> By: Connie Bensen http://www.springcreekgroup.com/blog/pepsi-says-no-to-super-bowl-ads/comment-page-1#comment-314 Connie Bensen Tue, 02 Feb 2010 23:50:29 +0000 http://www.springcreekgroup.com/?p=2238#comment-314 Yes, it is going to be interesting! Pepsi may just prove that investing in customer engagement may result in more return than a 30 second spot at the Superbowl. We look forward to your interpretation! Connie Bensen Director of Community Strategy, Alterian @cbensen Yes, it is going to be interesting! Pepsi may just prove that investing in customer engagement may result in more return than a 30 second spot at the Superbowl.

We look forward to your interpretation!

Connie Bensen
Director of Community Strategy, Alterian
@cbensen

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