Outreach at What Price?

• May 8th, 2009
• Posted by Ron
• Posted in Social Media, Social Media News, Spring Creek Group, Tandem Bicycles, WOMMA

The Feds are watching you. Well, maybe not you specifically, but they’re watching us – the social media marketing world – as a whole, and that’s not necessarily a bad thing. In fact, after reading a recent post on the subject, we here at Spring Creek Group let out a collective sigh of relief.

While the social media world can sometimes feel like the Wild West (complete with tweet fights replacing high-noon shootouts), the fact of the matter is that marketers need to take the lead in policing their own. That’s why (well, one of the reasons at least) Spring Creek Group is becoming more active in WOMMA. The group, beyond the increased networkability, provides a great code of ethics, which build on Spring Creek Group’s own set of principles, which every employee works to uphold:

1. Value – Don’t “Market”; Create and Publish Content that Adds Value – Assist, Inform, Entertain.
2. Ethics - Never Break or Even Bend “The Rules”… Most Importantly Understand Them, By Community and By Site.
3. Transparency – We Are Who We Say We Are at All Times.  Personal and Professional Openness, and Clear Association with the Brand.
4. Authenticity – Consistent, Passionate Commitment to Your Market and Customers (not just your Brand).
5. Focus – Do The Right Things Well… And Let the Community Handle the Rest…

Keep these in mind when you’re evaluating your social media outreach and remember that going to bed at night with a clean conscience trumps going to bed with huge results – lucky for us (and you) we’ve found that a combination of the two makes for an even better night’s sleep.