Online Retailers Bet on Shoppers Going Solo to BOGO
- Feb 1st, 2010
- Posted by admin
- Posted in Uncategorized
In a recent piece on digital marketing-focused ClickZ, Lisa Lacy took a look at social shopping and the ways brands and larger e-commerce sites are using (or ignoring) social media-fueled shopping.
Spring Creek Group founder and principal Clay McDaniel offered his thoughts on the subject and points out the gap where traditional e-commerce and social media differentiate – the solo shopping experience.
Read the article and Clay’s quote here. Don’t forget to leave your questions in the comments and we’ll make sure to get back you.
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