Old Spice Man responds to your questions on YouTube

• Jul 13th, 2010
• Posted by Kevin Del Rosario
• Posted in horse-riding, incredible hygiene, mansmells, monocle, Old Spice, Social Media, Twitter, YouTube

My longstanding quest to learn how to become a “real man” is over. It is over because the folks at Old Spice have not only taught me how a real man should look, smell, and act, but now, how one should tweet.

Earlier today, the already witty and masculine twitter handle of @OldSpice began answering fans’ @replies through personalized YouTube videos! The videos show the Old Spice guy, Isaiah Mustafa, wrapped in a towel in a bathroom answering @replies on Twitter, Yahoo Answers, and YouTube comments.

Here’s one of my favorites. A response to a YouTube comment from bballgirlsl981: “LMAO omg i freaking? love these ” – @OldSpice man attempts to clarify what “these” she means!

After watching a few of the other videos, I was “LMAO” like bballgirlsl981 and realized there was more to these macho six-pack ab videos: a well articulated, branding and social media strategy.

Although these videos only have direct engagement with one user, you could imagine the WOM and pass-a-long factor for bballgirlsl981 and her social networks. After the viral bug hit these Old Spice videos, I’m sure @OldSpice followership gained exponentially not only for the entertainment value, but due to the influx of @replies in hope of a video reply from a shirtless Mustafa.

I’d love to see more of these upclose-and-personal video replies – both from celebrities and brands. Brands could link instructional how-to’s or make important company statements, and celebrities can answer some of their Twitter followers’ most important questions. Questions like “@justinbieber: How do I get hair like the “Bieber-Cut?”

Those here at the office will tell you about my school-boyish excitement when Candace Cameron, aka D.J. Tanner from the 90′s hit show Full House, replied to my @reply with a “thanks, will do ” Shoot, I almost screen-capped that baby! Needless to say, personalized video @replies create a greater connection with your fans, and brand ambassadors. It’s another way to get closer to your fans and followers.

Okay, I just mentioned Justin Bieber, D.J. Tanner, and Full House. I clearly need a little more Old Spice…

I’m on a horse.