MTV Looks to LBS to Propel GYT Campaign
- Aug 30th, 2010
- Posted by Ron Schott
- Posted in Foursquare, GYT, LBS, MTV
Fresh off the heels of their Times Square takeover of the American Eagle electronic billboard, Foursquare is teaming up with another Times Square staple, MTV, to help promote their GYT (Get Yourself Tested) campaign aimed at removing the stigma from being tested for sexually transmitted diseases.
The very-social GYT site (which includes links to their Facebook and Twitter above the fold – take note people!) currently says users can check back on Sept. 1 for more information about the sweepstakes, but an AP article had this to say:
NEW YORK (AP) – You can “check in” to restaurants and bars, so how about health clinics while you get tested for sexually transmitted diseases?
Foursquare, the online application people use to tell their friends and strangers where they are, is offering a special virtual “badge” through September to people who do just that.
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