Measuring the (Marketing) Effectiveness of a Hodouken

• May 14th, 2009
• Posted by Spring Creek Group
• Posted in Good Ideas, Sonic Boom!, WOMMA, YouTube

We’ve talked about how much we appreciate creative ways to make use of a YouTube channel before, so imagine how pleased we were when we sat in on a YouTube presentation at this year’s WOMM-U.

One was a presentation that highlights a Street Fighter video which displays a clever way to use annotations in order to essentially create an engaging game out of the video asset.   This technique and video might be old hat to some of you, but hey, we got to hear about some of the potential uses/benefits of this method while surrounded by like-minded peers, so for us, it was a fresh take on the matter.    

Feel like playing video games at work today?  Go check it out, and if your boss asks what you’re doing, chalk it up to market research.