Making ice cream and shootin’ kitty videos. Life is not sucking.

Most internet memes are here today and gone tomorrow, but for some reason cute cats continue to be the ultimate time suck. Not only has this meme outlasted the test of time, but it’s appeal is incredibly broad – everyone loves cute kitties. Face it: if you put a cute kitty video in front of someone and they don’t crack a smile, you might as well cut them out of your life.

L.A. based mobile ice cream parlor, Lake Street Creamery has tapped into this demographic. Their mission is to bring “you the finest in kitten videos and iced deserts.” Recently one of their videos went viral. Warning: it is not for our more easily startled readers. This video quickly goes from cute to shocking to sad. In my expert opinion, it succeeds as a cute kitty video because it takes you through the entire emotional gamut.

Based in a truck, Lake Street Creamery relies on social media to help customers find them on the streets of LA. This kitty video campaign works because they link their website and social media properties together. Through that one viral video, they got 1,437,030 impressions virtually for free. Their videos demonstrate a fantastic brand personality that make you want to interact. It has to make you wonder why a small business owner would be reluctant to use social media as a marketing tool. With a little creativity and luck, Lake Street Creamery’s brand recognition has increased exponentially and they’re having a ton of fun with it.

All in all, I would like to tip my tiny kitten hat to them for a job well done!