Retweets make the world go round. Just think of all the cool stuff you wouldn't have known if your friend hadn't retweeted someone's thought-provoking ideas.
We all know that Tweets need to be interesting and through-provoking enough for someone to forward on to their friends, but with that knowledge also come the restraints of a 140 character limit.
With that said, take a gander at Professor Hoo's equation for crafting a Tweet that's readily-retweeted.
Our thanks go out to many team members for their help on creating this equation, but most-notably Aaron Graham.
Note: In our studies we have noticed the occasional insertion of a colon after the RT. To account for that, Professor Hoo has added the colon to his equation, making good on his motto "Everybody Wang Chung tonight." Wait, not that motto, this one: "better safe than sorry."