Google to Tweak Ad System
- Aug 22nd, 2008
- Posted by Spring Creek Group
- Posted in Google, Live Search, Search Engine Marketing
If you do a lot of buying across search engines and networks like Google and LiveSearch, you’ll want to dig into this announcement from Google. Cnet has a top level overview about some upcoming changes to the way they “score” or “auction” the spots in which you can buy placement.
Cnet quotes the Google AdWords blog, which explains, “We are replacing our static per-keyword Quality Scores with a system that will evaluate an ad’s quality each time it matches a search query. This way, AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed.”
It seems one other interesting feature is that Google will recommend prices you should expect to pay in order for you to place at a high level, rather than the old way of just recommending a minimum price.
We’ll dig into this a little deeper in some of the forums, and ask the guys from Reach Machines to provide some more insight on how this might affect methodologies and strategies.
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