Good Night and Good Luck: Don’t Count Out Marketers Just Yet

• May 11th, 2009
• Posted by Ron
• Posted in Facebook, Social Media, Spring Creek Group, Twitter, YouTube

The namesake of my college at Washington State University, Edward R. Murrow, said many an important thing.   Now, in a time where technology is moving at breakneck speeds and there is an ever-growing claim that traditional communication is dead/dying/on life support, his words ring as true as they did when he penned them.

“The newest computer can merely compound, at speed, the oldest problem in the relations between human beings, and in the end the communicator will be confronted with the old problem, of what to say and how to say it.”

One could argue that the “computers” in this sense are new communication tools like Twitter, Facebook, YouTube, etc.  While the technologies for delivery are changing faster than most can keep up with an RSS feed, the importance of having a well-versed, well-written, and cohesive team is still priority numero uno.

So chin up, marketers.  You’re not going the way of the Betamax – not if old Ed Murrow and I have anything to say about it.