Forrester Suggests Major Marketers Play a Waiting Game with Foursquare

• Jul 27th, 2010
• Posted by Ron Schott
• Posted in Foursquare, LBS, Social Media

If you’re thinking about jumping into the location based game full-on, Forrester might cringe just a little bit – that is unless you’re a gaming, consumer electronics or sportswear company (all of which are doing well with the small audience of mostly males). Check out more on the report on AdAge.com and read an excerpt of the report here.

While we actually believe brands can take the LBS and mobile space and extend their reach to consumers in the real world, we certainly don’t think it’s the silver bullet (which I think Forrester would agree with, given this report).

While the four percent number is a bit scary to look at, it’s still an audience that is obviously in tune with the social media world and is still a passionate one at that.

We’ll definitely be staying on top of this story and related stories in the coming weeks.