Experience Wii Uses YouTube In a Clever Way

• Sep 23rd, 2008
• Posted by Spring Creek Group
• Posted in Social Media Case Study, YouTube

Here at Spring Creek Group, one role we play for clients is to make sure their videos and other assets are easily findable across all the major video syndication channels. On a future post, we’ll detail out why it’s so important to manage this channel yourself, as part of your overall media strategy.

Everyone is well aware that YouTube is a great place to post this video. But while most people are merely re-purposing content, YouTube also lends itself to the marketer’s imagination, especially if the right client finds the right creative partner. And with that as an introduction, we invite you to check out the channel developed by Experience Wii, to promote the new game Wario Land: Shake It.

Editor’s Note (October 20, 2008) – At the Federated Media Summit, we actually heard from Hashem Bajwa, the Digital Strategy Director at Goody Silverstein, who I believe led the team who created this page. Hasem said that there is no ‘rate card” for something like this. You basically go tell YouTube what you want to do, and how much you have to spend, and then you negotiate from there. I think you’ll see more of this “arbitrary pricing” form of advertising investment based on shifting budgets, unclear metrics and a flexible inventory of real estate.