The Life of a Tight Rope Walker…I Mean, Community Manager

• Oct 20th, 2011
• Posted by Kim Ervin
• Posted in community management, Facebook, Social Guidelines, Social Media, Twitter

The bustling life of a community manager requires more just being a good writer, or an intuitive PR pro, or a sympathetic customer service advocate. More than any of those, a good community manager must be a tight rope walker.

A strong community manager has the right combination of skills to defy the odds, delight fans, and wow audiences. They gracefully move through the air with the greatest of ease and know just how to apply their skills.

The most obvious question which keeps everyone on their toes is: In the time you have, how do you determine who to engage and who not to engage?

• When to engage:
  • When someone is asking for help. As the company/brand hosting a social “community,” there’s an opportunity and responsibility to listen to community members in these social space. I use the word “opportunity” because there’s a real chance to solve a very real problem for a person, when they ask for help. There’s a level of vulnerability present when asking for help, so taking the time to aid their effort, even if it is simply to listen to their feedback/plight, is usually appreciated. And, it’s also likely to be shared with others.
  • When someone shares a story (good or bad) about your company/brand. Reward people who come to your page and share an anecdote or experience with your company/brand. Think about the last time you went to a COMPANY’s social channel and said, “Wow, something cool really happened, and I want to tell you about it.” It’s rare. Very rare. And it should be acknowledged and engaged with. It can also be a valuable internal tool to show how people are interacting/valuing a company/brand.
  • When people are engaging with each other. Some of the biggest wins in social come from when people interact with each other, not the company/brand. If someone jumps in on someone’s question or comment and answers or shares their two cents, thank the person who provided the answer. They’re likely your strongest brand advocates, and recognizing their work/thoughts/answer will encourage them to continue participating/sharing within the community.

• When not to engage:
  • When someone is aggressive. Tone is something that rings loud and clear in a community. People are savvy and they pick it up fast. If you spend time trying to satisfy every critic, you’re likely to spend your time going in circles. Focus on the opportunities where you can add value, and have a constructive conversation.
  • When someone says “first.” Usually, the people who provide one word or one emoticon, simply drop in and drop out. They’re not likely to stick around long, and they’re likely not really interested in having a conversation anyway.
  • When someone is demanding. There are times when a person’s demand can be relevant, and should be heeded. But in the other cases, when a person enters your community and demands you do something OR ELSE – you can quickly find yourself in a tough situation. You don’t want to find that suddenly you’re being bullied into reversing a decision, or committing to changes you can’t fulfill. People can demand whatever they like, but in order to respond you should make sure their demands fit within the needs/direction of your company/brand.

So get out there on that tight rope – you’ve got an important audience to impress and dazzle.

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Facebook’s Updated Insights: Power to the Brands

• Oct 10th, 2011
• Posted by Ron Schott
• Posted in Analytics, Facebook, Measurement, POVs, Social CRM, Social Media, Social Media by the Numbers, Social Media Technology

Facebook recently announced improvements to their Insights functions for Pages. Brands need to be aware of these changes in order to better understand Page performance and metrics. The evolution of these features presents a clear understanding that Facebook values brand interactions in the space and wants to provide metrics to help brands better understand their effectiveness on the Facebook platform.

Facebook Insights Update

Post and Page Metrics

Facebook has established four metrics on the Insights tab which allow Page managers to quickly look at the size of audience and audience engagement on their pages.

The info includes:

• Total Likes: The number of people who like your Page.
• Friends of Fans: The number of unique people who are friends with your fans, including your current fans.
• People Talking About This: The number of unique people who have created a story about your Page in the last seven days. This includes everyone who:
  • Liked the Page
  • Liked, commented on, or shared a post from the Page
  • Answered a question from the Page
  • Responded to an event posted by the Page
  • Mentioned (via the @) the Page
  • Tagged the Page in a photo
  • Checked in at or recommended the Page
• Total Reach: The number of unique people who have seen content from your Page (includes Ads or Sponsored Stories) in the last seven days

Facebook’s graph is now centered on showing you how the content you post to your page affects fan growth and interactions. The circles along the bottom show you how any times you posted on any given day, while the green and blue lines indicate that content’s effectiveness in growing reach and community reaction.

With the latest update to Insights, Facebook also presents Post-level insight data, which can help in the creation of new content. Data included in this set include:

• Date: The day the post was published (PST)
• Post: Access full post text
• Reach: The number of unique people that have seen the post
• Engaged Users: The number of unique people who have clicked anywhere on the post
• Talking About This: The number of unique people who have created a story as a result of the post. Includes:
  • Liking, commenting, sharing
  • Answering a Question
  • Response to an event
  • Virality: The number of unique people who have created a story from your Page Post as a percentage of the number of unique people who have seen it

As a note, the figured only include the first 28 days since the post and only posts after July 19^th, 2011 are available for this feature.

You can dig deeper into each post by clicking that post. Furthermore, you can access a Reach graph, which gives you reach data by type:

• Organic: Number of fans or non-fans who saw the post in their News Feed, Ticker, or on the actual Page
• Paid: Number of people who saw this post from an Ad or Sponsored Story
• Viral: Number of people who saw the post from a story published by a friend

The Engaged Users graph also takes you deeper into the data helping to understand what types of engagement are originating from your posts:

• Video plays: Number of times the play button is hit
• Photo views: Number of times photos are viewed in full size
• Link clicks: Number of times the link included in a post is clicked
• Other clicks: Number of clicks on your post not associated with other metrics:
  • Clicks on people’s names in comments
  • Clicks on the like count
  • Clicks on time stamp
  • Etc.
  • Stories generated: Number of stories created from a post.

  

The Talking About This graph shows the different story types created by your post. This provides a granular breakdown of the “Stories generated” section of the “Engaged Users” pie chart essentially.

• Likes: Number of likes on your post
• Shares: Number of shares
• Comments: Number of comments
• Event RSVPs: Number of people responded to event
• Questions Answered: Number of questions answered

Fan Data

New insights go deeper into fan analysis, giving page managers the ability to target content, shift audience mix, and better serve their fans.

The Fans tab helps you understand the makeup of your fanbase better by offering:

• Gender and Age: Shows percentage of each age group based on information offered in the profile of users
• Countries: The number of people who liked your page from certain countries (as detected through IP address)
• Cities: Number of people who liked your page from a given city (as detected through IP address)
• Languages: Number of people who speak a certain language (as detected from default language settings)

The Like Sources area lets you dive into where your fans originated.

Insights in this area include:

• On Page, News Feed, or Ticker: People who liked your page on the page, in a news feed, or in a ticker story
• Ads: People who liked your page via an ad or sponsored story
• Facebook Recommendations: People who liked through the “Recommended Pages” function
• Mobile: People who liked the Page from a mobile device
• Third Party: People who liked the Page via an application
• New User Wizard: People who liked the Page in the New User Wizard when registering
• Admin Registration: People added to the Page as administrators
• Admin Invite: People that liked the Page through an admin invite
• Page Likes Another Page: Pages that liked another Page
• Timeline Edit: People who added the Page to their Likes on their Timeline
• Page Browser: People who liked the Page using Facebook’s Page Browser
• Like box or button: People who liked the page from an external site using a Facebook plugin (Facepile, etc.)

Brand Implications

The following section looks at implications from the recent Insights update. It focuses on interactions between brands and users on the platform.

Known Implications

Greater focus will be given to engagement. As mentioned by Facebook at F8, they will put extra emphasis on interactions between pages and users. This is reflected in their move to show deeper analysis and per-post metrics. These changes will put increased focus on content effectiveness for posts and bring marketers to post in a more-informed manner – possibly less often.

Speculated Implications

Large brands might have multiple presences to cater to different audiences. Enhanced ability to see how content creates engagement may drive brands to segment their audiences into different Page, focusing on say “Brand X Students” as a page and “Brand X Mothers” as a different page, rather than try to hit each audience using a single page and hoping the content is seen by the correct target audience.

Brands might not be seen as much. Since users will be able to share information with increasingly-specialized groups of friends, this means brand mentions may not reach the same number of users as they previously did. As brands have more chances to select the specific audience types they want to focus on, thanks to increased fan analytics and engagement data, which means that fans that weren’t being serviced with information may leave.

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Spring Creek Group Joins Mediabrands

• Oct 5th, 2011
• Posted by Clay McDaniel
• Posted in Social Media News, Spring Creek Group, Uncategorized

Spring Creek Group was founded more than five years ago, during the emergence of social media in the form we now experience today.  We have evolved and expanded our services for clients as content and social networks on YouTube, Facebook, Twitter, LinkedIn, and others have grown dramatically. Through it all, we have maintained a steadfast focus on opportunities to improve our clients’ customer advocacy and engagement.  Simply put, our mission is to help customers better connect with each other and with the brands on which they spend their time and money.

Today, we are delighted to announce a major step in our continued growth and evolution as an agency.  Spring Creek Group is joining the Mediabrands digital agency division of global media and marketing company Interpublic Group!  You can read a little more about our exciting news here.

Spring Creek joins innovative digital agency leaders such as Cadreon, Reprise Media, and Ansible Mobile, and we will play a key role in the newly-formed Mediabrands Audience Platform (MAP).   By joining Mediabrands and the MAP initiative, we are bringing our expertise in all aspects of social media marketing strategy and programs execution to our new agency partners across Mediabrands, including leaders in media planning and management such as UM and Initiative, as well as others.  In addition to the opportunities that this move creates for us to integrate our social media services more tightly with our new agency partners’ offerings; it opens many new ways for us to introduce complementary services to our existing and future clients.

As a founder of Spring Creek, I am so very excited about this announcement and this new step forward in our growth.  I believe that the strategic and -  as importantly for me and my team – the philosophical ‘fit’ for Spring Creek Group within Interpublic’s Mediabrands agency group is perfect.  They are extremely committed to helping us maintain our vision for the future of Spring Creek, while we also build a holistic digital media marketing services model through the MAP.  Above all else, Mediabrands shares a similar set of values to ours.  In short, we are thrilled about what the future holds for us, as well as for all of our clients and technology and software partners.

In closing I would just like to say THANK YOU to all of those client stakeholders, partners, and many others who have been so important and valued over the past 5 years.  I owe my deepest personal gratitude to each of you who have been a part of our ability to arrive at today’s news, including everyone who has been a part of our SCG team.  I am most excited about the myriad new ways this move opens new opportunities for client services innovation and social media strategic leadership for our entire Spring Creek team.  Thank you for being a part of this journey with us this far… let’s keep it going.

Warm regards,

Clay

• 3 comments

f8: Announcement Recap

• Sep 22nd, 2011
• Posted by admin
• Posted in Facebook, Timeline

Well, that was fun, wasn’t it? We had a few laughs (thanks to Andy Samberg). We saw the changes to Facebook that will supposedly change the way we think about social networking. If they do, we’ll let you know. What can’t be disputed, though, is that Facebook has proven again that they’re always looking forward – even if that looking forward means taking a look back.

Recap

Timeline

By starting off with a walk down profile memory lane, Zuckerberg showed the evolution of the profile from static “about me” page to interactive, photo-filled pages of today. Then, the “magic” happened – Timeline. Timeline takes the view that everything you’ve already shared on Facebook was important enough to you that you put it there, and Timeline now brings all that to the forefront rather than stuck in some hidden away place on the internet. The video really explains it best, but you can always go here to learn more.

Highlights

• Bigger, brighter photos
• Wider profile footprint
• Bring items to the forefront by starring them and doubling their size
• The Cover view is amazing.

Brand Implications

Nothing right now, except that when uses do choose to interact with your content and share to their Timelines (through a new breed of Apps we’ll talk about later), your content will look a lot more lively in this new format. It’s yet to be seen if brands will have access to the Timeline feature, but if they are granted access the possibilities would be very interesting.

Media In Mix

While you’ve been able to rent movies on Facebook for a while, that’s not necessarily “social.” That’s exactly how Zuckerberg and his team found it. With the addition of more than a dozen brands to their list of TV and movie-watching applications, Facebook is taking entertainment and making it social – using the Facebook platform and Open Graph functions to send updates to the Ticker. They also added even more partnerships with audio sharing services (namely Spotify) that Facebook hopes will make them a destination for music consumption and discovery.

Highlights

• Summaries from top movies and episodes shared to your Timeline
• Netflix application available in 44 out of 45 countries where Netflix is available

Brand Implications

Bringing media into the mix through shared viewing experiences means you can offer shared content using these platforms in a way that goes beyond the “come on, come all” experience of Livestream. Friends can watch your targeted content with their friends and have an environment where they can talk, share, and discuss without publishing to the public – real conversations happening in a real way between targets of your brand.

Apps/Open Graph

Citing what seemed like an implicit endorsement of content, Facebook moved to provide a wider sense of sharing using their platform with the new Open Graph and Facebook  Gestures. The new Open Graph allows users to share with their friends in a number of different ways, like “watching a show,” “running at the gym,” etc.

Highlights

• Apps no longer have to ask permission to post content to Facebook numerous times. Instead a screen will show the user one time what kinds of stories will be shared to the Timeline.
• Updates  through Open Graph appear in the Ticker, but not in the News Feed unless it’s an important event. This keeps your news feed clear of mindless babble, but also allows you to see what’s going on in realtime and interact if that’s what you want to do.
• Verbs become really important in the new Open Graph. People can be reading, writing, running, baking… pretty much anything with an -ing at the end of it.

Brand Implications

For developers, this opens up a whole new world of possibilities when designing applications. It also means a completely different way of thinking about how information is displayed in the News Feed. The examples during the keynote were as simple as lists of songs being listened to and ranged all the way up to locations where a user listened to the radio the most. Consumer products and products that aim to get users involved in activiteis have a real leg up here, as well as software and services on mobile phones.

Final Thoughts

While this event was hyped beyond all belief, it wasn’t too much of a letdown. Facebook did truly reinvent the way users will interact with their platform – something they’re always looking to do. They have a weird opportunity here to stamp out some of the negativity that came around after their last redesign by bringing something that truly focuses on user experience and interaction. I think they did that.

We had two of us glued to every word that came out of the keynote, so I wanted to give us a chance to share our favorite moments from this year’s f8 in closing:

Lily’s Favorite f8 Things

• Puppies. Want to distract us from what you’re saying? Load your presentation up with boatloads of adorable fluffy dogs and we won’t hear a word you’re saying.
• Itty bitty vests. Who knew this fashion accessory would be so key in the pre-keynote commentary? You know who wields the power of the mic based on their vest status.
• Bro hugs. Facebook’s exec staff love their vendor partners. They’re casual and sensitive so they hug, but masculinity-aware enough to stay in the bro hug zone.

Ron’s Favorite f8 Things

• Really bad hosting. This looked like a bad reel for wannabe Channel 1 hosts.
• Serious Emotion. Chris Cox is one of my favorite people in the tech world today. He almost cried when talking about Places back in the day and you can tell he has a heartfelt connection to everything that happens. It’s great.
• ALL I DO IS WIN! Seriously, I think Facebook deserves some back pats for poking fun at themselves – especially Zuck.

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f8: (Kinda) Realtime Blog

• Sep 22nd, 2011
• Posted by admin
• Posted in Uncategorized

Well, the day is here. On the heels of a fresh design rollout that hasn’t exactly warmed the hearts of many Facebook users, the company is poised to make announcements that will “change the world of social media.”

We’re already betting on the Watch, Listen, Read functions, but what else could they possibly have up their sleeves?

As marketers who work in the space every day, we’d love to see increased functionality which allows for deeper dialogue and more meaningful connections between not only brands, but the communities around brands.

Regardless, we’ll be here watching the news and providing analysis throughout the day, so check back and let us know any questions you might have.

9:30

Well, if nothing else, the music is really interesting. The shot right now looks like the club scene from The Social Network. “A million dollars isn’t cool… you know what’s cool?” NOT THIS MUSIC.

9:44

Noyes and Winters are up introducing the agenda for the day. Noyes said we could comment on what they’re wearing… “nice vest, bro.”

9:53

It’s time for the keynote… or not. Still seeing the big room

10:14

Our apologies if you were expecting some actual content. Instead, we’re all watching what seems like a really bad version of Kids Incorporated

10:15

Supposedly the keynote is actually starting now. We’re still not seeing anything, though. Instead… we get SAMBERG! ALL I DO IS WIN!

10:21

OK, Zuck is out… there goes the show.

10:25

“Most people see that SNs are a ubiquitous tool.” For the first time ever, in a single day, half a billion people used Facebook.

However, Zuck sees the more-interesting things being the apps, connections, and actions that can come from the platform.

People feel an intense connection to their profile. “Our job is to make this the best experience for you.”

Facebook thinks of the profile as the first five minutes of a conversation.

10:30

Zuck is taking us through the history of the profile from 2004 – present. Facebook wants to make the unique moments from your life bubble up instead of having people dig down to find the info.

All your stories. All your apps. A new way to express who you are – Timeline. A definitely more visual way to experience Facebook.

10:47

OK, the bandwidth is getting slammed. We’ll recap everything on the blog later, but stay tuned to our Twitter feed.

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Duncan Hines Bakes QR Code into TV Ad

• Sep 20th, 2011
• Posted by Ron Schott
• Posted in QR Codes

I was watching TV the other day (actually live for the first time in a long time) and noticed a pretty sweet inclusion of a QR code during a Duncan Hines ad. Here’s the video:

One of the really interesting things, besides that they put a QR code in their ad aimed toward what I would pick to be women aged 28-45 (based on the channel I was watching, which I’m choosing to keep secret), was that they’re obviously going into this with the assumption that people will have DVR and be able to rewind and pause their cable. The QR code is only visible for about 2 seconds – barely enough time to even get your iPhone unlocked, let alone get your QR code application up and running.

Once you finally do get the QR code scanned, you’re taken to a Duncan Hines mobile site:

After hitting the splash screen, you have the option to check out recipes, coupons and more. I went right for the coupons because it has a notification badge:

The first coupon is already unlocked thanks to my scanning the QR code from TV, but it looks like they have other coupons in store for those who scan more codes.

Final Thoughts

QR codes are really all the rage right now, but we’re still seeing incredibly low adoption among general consumers. Although a June report from ComScore noted that 14 million Americans scanned a QR code with their smartphone, that number only represents 6.2% of the mobile phone market – still quite low.

According to Mashable’s analysis of the report:

Magazines and newspapers are the preferred vehicle for scanning QR codes (49.4%), followed by product packaging, (34.3%). The preferred place to scan was at home (58%) and then retail stores (39.4%).

The other interesting findings of the study were the demographics:

More than half of all QR code scanners were between the ages of 18-34 (53.4 percent). Those between the age of 25-34, who accounted for 36.8 percent of QR code scanners, were twice as likely as the average mobile user to engage in this behavior, while 18-24 year olds were 36 percent more likely than average (index of 136) to scan. More than 1 of every 3 QR code scanners (36.1 percent) had a household income of at least $100,000, representing both the largest and most over-represented income segment among the scanning audience.

With numbers like these, it’s very interesting to see the ways in which many QR codes are being used. What are some of the ways you’ve seen QR codes used in surprising ways?

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Social Media Spending on the Rise: CMOs Open Up About Future Plans

• Sep 7th, 2011
• Posted by Ron Schott
• Posted in a little spending money, digital media, Future, Industry Insights, sCRM, Social CRM, Social Media, Social Media Business Models, Social Media by the Numbers, Social Media Consulting, Social Media Studies, Social Media Technology

A recent MarketingDaily piece about CMO-reported spending trends on social media cited data from a CMO survey by Christine Moorman, T. Austin Finch senior professor of business administration at Durham, S.C.-based Duke University, which showed a continued increase for the foreseeable future – especially in B2C cases.

While we’ve seen increased awareness among brands (of all shapes and sizes), these projected increases go a long way in confirming that large-type brands are investing in social media beyond the “fad point.”

B2C marketing inked the largest increase over five years – 24 percent of overall budget.

Points of Interest

Data from MarketingDaily Article on Duke Univ. CMO Study

• B2C spending in five years will reach 24 percent of marketing budgets – up from 10.5 percent today.
• 22.3 percent of CMOs surveyed chose “not integrated at all” on a 1-7 scale (1 being “not integrated at all” and 7 being “very integrated”) in terms of social media integration into existing overall strategy.
• Only 9.1 percent of CMOs selected “very integrated” when speaking about their social media integration into overall strategy.
• Using the same 1-7 scale, 16.9 percent of CMOs selected “not integrated at all” when asked about social media integration with marketing strategy.
• Only 12.8 percent of CMOs chose “very integrated” when asked about social media integration into marketing strategy.
• In the next year, marketing budgets are expected to grow by 9.1 percent along with a 7.2 percent increase in marketing hires.
• The increase in marketing hires represents a 6.2 percent increase from the last time this question was asked in February 2011.

Commentary

When looking at the percentages of CMOs who feel there is very little integration of social media in existing organization strategy, it’s fairly easy to see there is a wide opportunity for social business planning in the market. This, at its very core, is about integrating social practices and insights at all levels of the business and throughout the entire customer lifecycle – not just in marketing. Technologies like Social CMS and sCRM tools start making this idea a reality as customer information from email, phone, social and in-person contact all comes together to provide a seamless customer experience, creating brand advocates and brand affinity.

It’s a bit surprising that so many CMOs noted a gap in integration of social media into existing marketing strategy. If you turn on the TV or visit Facebook, it’s fairly simple to point out brands using social. What this means, and it’s actually fairly evident on many levels, is that there are disconnects between social and “traditional” marketing. Whether it’s a real-world experiential campaign or a new commercial, integration with social can provide increased participation and campaign lifetime. Syndication of traditional content throughout the social sphere is incredibly important and provides additional eyeballs on that content at far lower costs than traditional ad buys – but not much in the way of additional creative work. What’s not to like?

At SCG, we have the great opportunity (and challenge) to help service both the internal changes of social media integration, as well as the integration of social media into current and future marketing strategies (also, campaign creation) – and that’s something we’ll be excited about now, next year, and five years from now.

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NBA Social Media Lockout

• Aug 26th, 2011
• Posted by Brett
• Posted in Lockout, NBA, NBA 2.0, Uncategorized

The National Basketball Association (NBA) is coming off of one of its most successful seasons in years. The NBA was at its peak in the 1980s, but saw a decline in viewership and attendance during the 90’s and 2000’s. But in the last couple years TV viewership and game attendance are at an all-time high. And how does the NBA follow up this surge in popularity? By fully engulfing itself in an ugly lockout, that has no sign of ending anytime soon.

The NBA lockout started on July 1^st, and to this day the players and owners seem no closer to any form of agreement. During this lockout the NBA has prohibited teams from having any contact with their players until further notice. But what exactly does that mean? With all the forms of communication out there currently, it seems like it would be difficult to cut off ALL forms of communication. Well, this is how serious they are.

As one part of the lockout states, teams and players are not allowed to communicate via social media. Any communication through Twitter or Facebook could land a hefty fine. How hefty you ask? As of right now, if a team is caught communicating through Facebook, Twitter, or any other form of social media, teams could face a fine of up to 1 million dollars and possibly even lose draft picks. The NBA said during the lockout, coaches, general managers, and all front office personnel can follow players on Twitter, but under no circumstances, can they reply or even retweet them.

From the looks of things, it appears the NBA is gearing up for a lengthy negotiation battle. Some of the topics of discussion are player salaries, the salary cap, free agent contracts, media contracts, and many others. To give you a sense of how far apart both sides are, NBA Players Association executive director Billy Hunter was quoted as saying, “We’re $800 million apart per year.”  I sincerely hope that’s an exaggeration. But if not, there is a strong chance we may not see a 2011-2012 NBA season.

(Image borrowed from http://www.sportsblame.com/nba/nba-lockout)

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Steve Jobs Resignation Letter Word Cloud (Tim Cook’s Letter Added)

• Aug 24th, 2011
• Posted by Ron Schott
• Posted in apple, Steve Jobs, Word Cloud

While it’s been talked about for quite some time, the actuality of Steve Jobs leaving the Apple CEO post has really happened. His resignation letter, at 143 words, is about the longest thing the world has seen written from a man who was always concerned with brevity and simplicity in message.

We took his letter and ran it through a word cloud generator. The words that rose to the top were more like descriptors for the man that lead Apple back from near-disaster to the top of the tech world:

Praise for Jobs has been pouring in since the announcement, even from former rivals:

We here at SCG wish Jobs the best.

UPDATE

Tim Cook recently sent a memo to Apple employees and we ran that letter through a visualization tool as well. Let’s take a look:

Lots of CEO talk in there… future, team, forward, confident, etc. Just for fun, we also made the words into an apple.

• 1 comment

Facebook Privacy/Sharing Update: What does this mean for brands?

• Aug 24th, 2011
• Posted by Ron Schott
• Posted in Facebook, Privacy

Facebook recently announced changes to their privacy and sharing settings. This is a great things for users (or at least users who are taking advantage of the settings). But, what does a change like this mean for brands?

Our team took a minute to outline the changes and take a look at a couple ways the changes could affect brands:

POV_Facebook Privacy Update

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