Archive for the ‘Social Media by the Numbers’ Category
Social Media by the Numbers
Friday, September 3rd, 2010
- US Led Facebook growth in August 2010.
- Mexico and India are tied for second.
- The average Facebook user has 130 friends.
- Finally! We can sync our MySpace update to Facebook.
- Facebook is suing companies with similar sounding names. Teachbook is a tartet.
- Facebook starts testing “subscribe to” option to keep close tabs on certain friends or Pages.
- Mobile usage has gone up 62% in just 4 months (since release of Twitter’s own iPhone app).
- 16% of all new Twitter users are starting on mobile (up from 5% earlier this year).
- All Twitter apps will use Oauth so they can’t store your password.
registered users!
- Foursquare takes over Times Square. Foursquare didn’t pay. American Eagle just likes location services.
- MTV and Foursquare partner to create 1st ever cause related badge. STD testing.
- Check in to any music venue to have a chance to see the VMAs live. Partnership with MTV.
Social Media by the Numbers
Friday, August 27th, 2010
Numbers and Stats:
- The Facebook iPhone app is HUGE. It is said that more than half of app usage on iPhones (excluding native Apple apps like email) is from the Facebook app.
- Facebook is the 3rd largest US video site after Google and Yahoo.
< This is an awesome infographic. Take it in. Source.
Changes and additions to Facebook:
- Facebook tabs for Pages shaved a little weight. Maximum width for any Page tab is now 520 pixels, down from 760 pixels.
- “Since introduction of Facebook Places, Page growth and impressions-per post are down,” says Inside Facebook.
- Facebook Places! Check into locations and tag who you’re with.
- In the future, you’ll be able add image polls to questions.
- People can now tag Pages in Notes.
Brand News:
- The American Red Cross kicks butt with their Facebook Page. Generally speaking.
- Microsoft’s Windows Live Messenger now enables users of its services to chat with Facebook friends via Facebook Chat.
Interesting Facts:
- Share and learn from how other people use Twitter.
- The Tweet Button can now live on your browsers bookmark bar.
- Lady Gaga is the #1 followed account on Twitter with about 5.8M followers. Who’s the most listed though? None other than Sir Justin Bieber.
Social Media by the Numbers: The Tweet Button and Facebook App Tabs Changing Width Edition
Friday, August 13th, 2010
Numbers and Stats:
- Facebook’s largest advertisers increased their spending by 10 fold over the past year.
- The Like button is now on over 350,000 websites. News, sports, publishing, and now shopping sites are the ones doing this.
- US Facebook traffic back to normal in July.
- Gained over 3M active users.
- 18-25 age range dropped a point and was picked up by the 13-17 age range.
- Although there is still more women on Facebook than men, men led growth across every age group.
- Read more about this here.
- “The United States and India Led Facebook’s Growth in July 2010,” says Inside Facebook.
- Mexico is about to overcome Canada as the second-largest Facebook market in North America.
- 13.8 monthly active users.
- That’s only 12.9% market penetration!
- Gains about 1M users per month.
- Over 80% of its users are between the ages of 13 and 34.
Top 10 Musicians on Facebook? Check it.
| Name | Fans | 1. | Michael Jackson | 18,334,526 |
| 2. | Lady Gaga | 15,399,430 |
| 3. | Linkin Park | 10,311,954 |
| 4. | Eminem | 10,145,246 |
| 5. | Lil Wayne | 9,736,125 |
| 6. | Justin Beiber | 9,236,525 |
| 7. | Taylor Swift | 8,757,821 |
| 8. | Bob Marley | 8,684,514 |
| 9. | Metallica | 7,730,522 |
| 10. | Rihanna | 7,199,322 |
Changes and Additions to Facebook:
Facebook will be changing the width (from 760 to 520 pixels) of their application tabs as well as anything to do with “Boxes” will be going away. All Facebook admins should be prepared with their new app tabs by August 23rd. More info on width change HERE.
New photo layout! You can now see up to 200 photos per page.
For friends that share the same link, Facebook provides threaded comments for each poster. In the photo, Manas, Vivek, and Jayesh have all posted the same link.
A Facebook location API could be coming soon, says Inside Facebook.
Facebook Testing: Ability to unsubscribe from getting notifications of comments after yours. Sometimes they can be pesky, but for brands, this means there may be less conversation.
Brand News:
“Delta starts selling flights on Facebook,” says Mashable. This makes so much sense!
Vonage created a Facebook app that lets you call your international friends for free.
7-11 and PayNearMe lets Facebook users pay with cash for things online.
Interesting Facts:
- Almost 25% of tweets contain a link.
- At least part of the reason Twitter is 140 characters is because the founders originally wanted to make a tweet fit in a text message.
Twitter released their Tweet Button! What’s that you say? It’s a button that sits on websites and makes it easy to tweet and see tweets sent of that particular page/article/whatever. Still not sure what a Tweet Button is? Here’s a video.
Don’t know who to follow on Twitter? This new suggestion function should help out.
You can get Twitter updates on your phone… even if you’re not on Twitter!
Twitter preparing for promoted tweets on 3rd party apps. Read more on Mashable.
Social Media by the Numbers: Languages, Apps, and Mazda
Friday, July 30th, 2010
Numbers and Stats:
- Portuguese, Arabic, and Spanish lead growth of Facebook’s top languages.
- Windows Live Messanger is this week’s fastest growing Facebook app.
Changes and Additions to Facebook:
Facebook launches beta version of “Questions” in its publisher (see pic) to 1% of users. Questions are public, but it what else? They also removed the ability to post videos and events from your publisher. Here’s a more in-depth look. Facebook also launches a company run Page the hosts best practices for media companies.
Brand News:
Ford launches their reinvented Ford Explorer on Facebook. Reveals new content throughout the day and surpassed its goal of 50K fans to 53K (started at 42,500).
Mazda puts fans behind the wheel with its Facebook game, DriverVille.
Amazon launches an integration with Facebook that will pull data from you and your friend’s movie, music, and book preferences to make recommendations.
Twitter may be getting embeddable videos and photos in the tweet stream. Sweet!
Kanye gets on the Twitters – Aziz Ansari predicts them.
Oldest Twitter user, Ivy Bean, dies at 104.
…Increases video time limit to 15 minutes.
…And is banned from Russia!
Old Spice sales double with the Old Spice guy YouTube/Twitter campaign. Sales have increased by 107% in the past month!
Stats and Info in Bullets: SCG’s Weekly Social Media Digest Volume 3
Friday, July 16th, 2010Summer’s here, so why not buy a drink for your friend… on Facebook! That’s right, a REAL drink. Check it out.
Here’s some other cool and interesting stuff that happened this week in Facebook and Twitter. It’s stats and info in bullets:
Numbers and Stats:
- Facebook hits new traffic record with 141 million unique visitors in the US in June. Last year, this number was only 77 million.
- All of the below stats pertain to women aged 18-34 (Mashable reported on this)
- 1/3 check Facebook as soon as they wake up.
- 42% of women think posted photos of them “visibly intoxicated” are ok.
- 57% interact with people more online than face-to-face.
- 39% call themselves Facebook “addicts.”
- 21% check Facebook in the middle of the night.
- 63% network on Facebook.
- 58% use Facebook to keep tabs on “frenemies.”
- 50% are fine with being Facebook friends with complete strangers.
Changes and Additions to Facebook
- Microsoft launches Outlook Facebook integration. A Mashable exclusive.
- Microsoft’s Docs.com now lets Pages upload docs.
- Did you know that Facebook has a “Known Issues” Page?
- Facebook gives starter advice for new Page admins. In the pic is what they say to do.
Brand News
- Starbucks is the first brand to reach 10 million Facebook Likes. Congrats guys! 2M in a month, wow.
- Also, Facebook will always be free! Woo hoo!
- Twitter’s @earlybird has launched! Their first promotion was this week for a 2 for 1 deal to see Sorcerer’s Apprentice.
- Twitter search results now show people too reports Mashable.
*Microsoft is a client of Spring Creek Group.
Social Media by the Numbers
Friday, February 19th, 2010 
Blogs, the long-suffering workhorses of the Internet, are often thought of as an excellent way to communicate with others online. However, a “blog post,” when used to convey one’s opinion, comes with one inherent flaw: it requires the use of words, and words alone can simply not be trusted.
Fortunately, in the entire history of the world, numbers have never been used to lie or deceive any one in any way. That is why, periodically, we like to take a look at “Social Media by the Numbers” in order to cut through the empty rhetoric often present in the busy world of social media and get down to some serious and objective truth.
- Percentage of journalists in a recent study who say social media is an important tool for producing and reporting the stories they write: 56%
- Number of unique visits to Twitter.com in January: 73.5 million
- Minimum number of Olympic athletes who dislike NBC’s Olympic coverage, according to NBC.com’s own “Olympic Pulse” Twitter feed: 1
- Dollar amount of voucher offered to filmmaker Kevin Smith following his removal from a Southwest Airlines plane for being “too fat” to travel, which prompted a backlash via Twitter: $100
- Percentage of people, according to a CNN.com poll, who agree with Southwest Airlines’ decision: 58%
- Minimum number of photos of 9/11 hijackers that have been appropriated for Facebook advertisements regarding changes in Michigan’s auto insurance policy: 1
- Number of incarcerated individuals’ Facebook profiles that British Justice Secretary Jack Straw has requested be shut down, due to the fact that these profiles are being used to harass the individuals’ former victims: More than 30
- Altitude, in feet, which Toshiba UK launched an “ordinary living room chair” for an ad campaign: 98,268
- Number of class action lawsuits filed against Google due to privacy concerns over their new Google Buzz application: 1
- Percentage of social sharing on the web driven by Facebook: 44%
- Number of Facebook’s new environmentally-friendly “green data centers” that will be partially powered by coal: 1
- Breakdown of our emotional reaction to the “new social statement site” pleaserobme.com: 70% amused, 30% terrified
Social Media by the Numbers
Friday, August 14th, 2009
Percentage of British MySpace users aged 14-21 that found it easier to talk about themselves online than in the real world: 36
Number of lists in Interactive Insights Group’s list of lists of companies using social media: 23
Apparent minimum number of time we can use the word “lists” within a sentence before it gets a little awkward: 3
Average number of tweets per minute on April 28, 2009 that mentioned the Air Force One flyover of New York City, according to a study conducted by the U.S. Air Force: 3
Minimum number of Swedes who have joined the Facebook group “I am scared of the girl in the Apoliva commercial”: 100,000
Number of total online video streams viewed in July: 11,200,000,000
Number of Twitter followers that uSocial CEO Leon Hill claims Michael Jackson attempted to purchase from his company prior to his death on June 25th, 2009: 25,000
Date that the @michaeljackson Twitter account was actually activated: 7/8/2009
Number of Twitter-organized “mass participation meteor star parties” that occurred prior to this year: 0
Number of hours during these meteor mass participation parties in which #meteorwatch displaced #WeLoveYouMiley as the top trending topic on Twitter: 2
Increase in number of registered U.S. neighborhood watch groups since 2005, thanks in large part to an increased use of social media tools: 15,000
Year in which behavior similar to humanity’s current use and affection for Twitter, texting, and Google was first observed in lab rats: 1954
Percentage of tweets that can be classified as “useless babble,” according to a recent study: 40%
Maximum number of different categories of Twitterers that exist, according to a new Yahoo application that measures a user’s “social mojo:” 16
Social Media By The Numbers
Friday, August 7th, 2009
Current number of social networking sites allowed to be accessed on Marine Corps networks: 0
Number of Twitter followers of the current Chairman of the Joint Chiefs of Staff Admiral Michael Mullen currently enjoys: 5,000+
Number of fans on Admiral Mullen’s official Facebook page: 2000+
Articles written by Washington Post reporter taking offense to the fact that Gawker and other blogs regularly repost and “cherry-pick” reports originally published by newspapers: 1
Apparent minimum number of Washington Post Communication Managers that not only provide blogs like Gawker with “. . . links to its expensive reporting but even pulls out the most interesting quotes so as to make it easier to pirate”: 1
Percentage of words that appeared in original Post report that were directly transcribed to the Gawker piece: 15%
Sense of irony, on a scale of one to ten, that we feel when discussing this disagreement about newspapers/blogs and intellectual property while writing a blog post that consists almost entirely of links to other news sources: 8.5
Percentage of total daily tweets that are created by automated bots: 24%
Number of Twitter feeds set up as a means of broadcasting entries from John Quincy Adams’ line-a-day journal: 1
Year in which a special code was invented in order for people to circumvent character limits in their messages to one another: 1889
Number of patents that Texas-based firm TechRadium is suing Twitter for allegedly infringing upon: 3
Amount of fine issued by the San Diego Chargers to defensive back Antonio Cromartie for his tweeting that the food served at the team’s training camp was “nasty”: $2,500
Minimum number of adult film stars that Detroit Pistons rookie DaJuan Summers is racing to see who can get 4,000 followers on Twitter first: 1
Likelihood of a citizen of the European Union having never used the Internet: 1 in 3
Amount of loss for News Corp. last fiscal year that was apparently caused solely by investments in MySpace: $363,000,000
Number of partially successful hacker attacks on Twitter this week: 1
Social Media by the Numbers: Kid Rock Edition
Friday, July 31st, 2009
Number of people who, if the entire Twitter community was personified as a group of 100 people, would be dead: 20
Number of recent Twitter homepage redesigns: 1
Number of times per day an average user logs into a social networking site, according to a new study: 4
Percentage of young adults that regularly use video sharing sites: 90%
Number of YouTube views for a video created by a disgruntled United Airlines passenger to complain about his damaged guitar, as of today: 4,501,814
Percentage of those surveyed in a Deloitte study in May who believe it is “easy” to damage a brand’s reputation via social networking sites: 74%
Percentage of those surveyed who underestimated the ease in which a brand can be negatively affected through the use of effective social media: 26%
Number of years it would take someone to read every website in existence, if sleep was not necessary and only one minute was spent at each site: 31,000
Percentage of media buy for the Southern Comfort brand that will now be digital: 100%
Estimated value of a Facebook friend, in U.S. cents, according to the CEO of Celect.org: 5 – 10
Minimum number of Twitter feeds in existence that will inform you when a large asteroid gets within “a few lunar distances” of Earth: 2
Number of profanity-laden interviews given by singer Kid Rock in which he claims that he will not join Twitter because he reserves all his “relevant” commentary for his records: 1
According to this statement, apparent last year in which Kid Rock said anything relevant: 2007
Likelihood that the titles of Kid Rock’s last relevant statements included the letter “U” as a replacement for the pronoun “you”: 1 in 6
Social Media By the Numbers
Friday, July 24th, 2009
Number of U.S. Presidential Press Conferences announced via Twitter: 1
Total estimated value of free media coverage given to Twitter in the past month alone: $48,000,000
Year in which a mobile application maker predicts that the mobile application market will be “as big as internet”: 2020
Total number of people named Kelly Hildebrandt who met through Facebook and are now marrying each other: 2
Years of family history the two researched to ensure they were not, in fact, related: 250
Twitter’s percentage of growth from June 2008 to June 2009: 1,989%
Percentage of professional communicators who believe that Twitter is nothing more than a “fad”: 54
Number of employees in Best Buy’s brand new “Twelpforce”: 500
Minimum number of services that allow believers to tweet their prayers and have them placed in Jerusalem’s Western Wall: 1
Number of police officers needed to break up a party that was “escalated” through the use of Facebook: 70
Minimum number of analytics tools that will allow users to contrast the number mentions of their brand on Twitter with the number of mentions of defecation on Twitter: 1
