Ask the Social Media Guy: How do I convince my boss to start a company blog?

• Dec 3rd, 2008
• Posted by jhagy
• Posted in Social Media, Social Media Business Models

We’re in this little thing called a recession. Bosses don’t want to hear about new expenses, they want to hear about new revenue.

So here’s how you sell the idea of a blog:

Talk about the customer service opportunities the blog can create. The more ways you can reach customers, the better you can help them. Talk about customer retention via blogging. Social media strengthens bonds and lengthens relationships. Talk about the fact that people are already talking about your company online, and that the company needs to talk back or risk reputation destruction.

And, possibly most importantly, mention how the largest investment in social media is time, not money. Then offer your own time.

Offer to set-up, manage, and update the blog yourself. Offer to be the voice of the brand, and to act on behalf of the company. You’ll make yourself valuable. You’ll expand your skill-set. Then, if this little recession takes a bite out of your company, you’ll be less likely to get a pink slip and more likely to find work elsewhere if you do.
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