Archive for June, 2009
Spring Creek Group and Bumbershoot
Wednesday, June 3rd, 2009
It’s official: we’re working with Bumbershoot 2009 to bring a healthy dose of social media know-how to Seattle’s largest music and arts festival. We’ll be helping manage strategy, developing channels, and monitoring campaigns so that Bumbershoot fans and enthusiasts can interact with one another and get exclusive information about the Festival quickly and easily.
Bumbershoot realizes how important and useful social media can be to their fans, and we realize how important non-profits like Bumbershoot are to the Seattle community. We think it’s a pretty good match, so stay tuned for more.
Spring Creek Group Rocks #Twtrcon
Monday, June 1st, 2009
Spring Creek Group made it down to Twtrcon and the 140smiles launch party in San Francisco this weekend, had a great time, and participated in a ton of great discussions and presentations. For those of you who missed it, here’s a quick rundown of what went on.
Saturday: The 140smiles launch party was kicked off by Operation Smile, hoping to raise enough for 140 cleft palate and facial deformity surgeries. The party was packed, and due to a poor AT&T signal (therefore no iPhones) and only intermittent Wi-Fi, the attendees spent a lot of time networking and getting to know each other, which was a good thing. Without having that 140 character limit to fall back on, the crowd got even more actively real-world social. By the end of the night, we’d spent hours talking with @davemcclure, @jacobm, @ericoverman (from Operation Smile), and @ginasmith888 (who ran a lot of the conference).
Sunday: At Twtrcon itself, Guy Kawasaki answered our question regarding how he feels about farming out his personal brand to assistants by saying that his ultimate goal is to promote his business, and since his Twitter presence is larger than Alltop’s, he’s satisfied to leverage it.
