Archive for December, 2008
How not to make friends via social media.
Thursday, December 4th, 2008From the tact, karma, and humility folder:
Do not put out press releases like this. Or you will get coverage like this.
Ask the Social Media Guy: How do I convince my boss to start a company blog?
Wednesday, December 3rd, 2008We’re in this little thing called a recession. Bosses don’t want to hear about new expenses, they want to hear about new revenue.
So here’s how you sell the idea of a blog:
Talk about the customer service opportunities the blog can create. The more ways you can reach customers, the better you can help them. Talk about customer retention via blogging. Social media strengthens bonds and lengthens relationships. Talk about the fact that people are already talking about your company online, and that the company needs to talk back or risk reputation destruction.
And, possibly most importantly, mention how the largest investment in social media is time, not money. Then offer your own time.
Offer to set-up, manage, and update the blog yourself. Offer to be the voice of the brand, and to act on behalf of the company. You’ll make yourself valuable. You’ll expand your skill-set. Then, if this little recession takes a bite out of your company, you’ll be less likely to get a pink slip and more likely to find work elsewhere if you do.
Have a Q for us? Shoot it over to askus@springcreekgroup.com
Facebook Connect. Let’s see some ID.
Tuesday, December 2nd, 2008
Facebook Connect: it’s Zuckerman & Co.’s version of Open ID, and it’s raising questions about privacy, monopoly, and advertising.
Facebook Connect will initially partner with sites like Hulu and Digg, with plans to expand—and eventually make your Facebook ID the only online ID you’ll ever need.
Sure, that helps the 120 million+ Facebook users skip a lot of logging in, and it gives potential advertisers even more info about those users and their surfing habits, but do we really want one company to know everything about our online adventures?
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