Archive for April, 2008
Is Twitter Right for Your Business?
Tuesday, April 15th, 2008Twitter has turned into one of those companies that marketers can’t figure out what to do with.
For one thing, as a person receiving “tweets,” it’s hard to figure out what actual value you are receiving. But when a million people do anything, you have to take notice.
Daniel Riveong has a good article profiling some reasons to add Twitter to Social Media campaigns. First off, he gets our attention by mentioning a few big brands that see value, including H&R Block, 10 Downing Street, Zappos , BBC News, Yahoo’s Marketing Team, Amazon.com and the New York LaGuardia airport.
We’ll had some of our own personal case studies as we experiment over the next few months. But check out Daniel’s article for a primer.
Treasure Trove of Social Media Stats – Courtesy of BazaarVoice
Wednesday, April 2nd, 2008We only wish each of these were not only cited w/r/t original stat source, but also with a hyperlink to the actual page or study where each stat originated. Oh well, beggars can’t be choosers…
Here you go…
Industry Consumer Social Media and Related Marketing Statistics (courtesy: BazaarVoice site)
