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A couple days ago you could sense the excitement in the air. The gaming world hit pause on their latest adventure (or simply pulled up another screen) to watch gaming's biggest names in hardware and titles step up to the microphone and show their latest wares. While the event is still ongoing, we thought we'd take a look at conversation thus far (specific to the UK) and see how gamers (and non gamers increasingly as gaming systems look to take over home entertainment) are reacting to news from Sony, Microsoft, Nintendo, and others.

You've done it! You're about to launch your product/brand and all the world is going to come rushing to your store/website wanting to learn more and buy your product! You've thought of everything, right down to how your fans will try to navigate to your Facebook, Twitter, and YouTube pages... wait, you've done that, right? You haven't? Well, you better get on it! 


With events like Boston and Oklahoma City top of mind, many have been thinking about the appropriate ways for brands to engage or disengage from these conversations. We thought it'd be good to put together what we feel are best practices during unexpected national and international events. It's important to realize that none of this is a formula. Each situation calls for a unique response or plan, but following these best practices can help your brand stay social and most importantly - STAY HUMAN - during unpredictable situations. 

According to a couple of recent emarketer statistics from Diffusion's "UK Social Mums" report, 40% said they have bought products based on comments they had read online. That number in itsself is interesting, but when you factor in that 31% also said they chose not to purchase products based on the same criteria... that shows an opportunity (or problem) for brands in the online space.

Our team in London is growing! Building on a number of great client wins including Microsoft UK, Choice Hotels, Malaysia Airlines, and Yoplait's Liberté yogurt, the team is looking to hire a Junior Social Media Producer. 

We're hiring! Got the experience and drive to manage a team of social savvy folks, and a knack for keeping things on budget, on task, and on time? Then, we encourage you to take a look at our new opening -- Director, Social Campaigns + Communities. Apply online, here.

Overview:

Welcome to your fill of the latest and greatest industry news! Our bi-monthly Industry News Round-up features news clips selected by Spring Creek from the social news aggregating service SmartBrief on Social Media.

Alanna Tattersall is an Intern/Community Manager at Spring Creek UK. We asked her to give her candid opinions on social as she and her friends see it and to give us an inside look at how people her age are interacting digitally. This is her story...

 

You’ll know where I am, you’ll know what I’m doing, you’ll know what I’m thinking.

Welcome to your fill of the latest and greatest industry news! Our bi-monthly Industry News Round-up features news clips selected by Spring Creek from the social news aggregating service SmartBrief on Social Media.

 

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