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Caveat Emptor: A bit of a treatise…
Social Media Marketing is now old enough for methodologies to have been developed, but new enough for rules to still be written. We have been involved in this process of trial/error/success/ data/analysis/learning/improvement/repeat from the start, and we are presently among the largest and most experienced marketing agencies on the west coast focused on this exciting and evolving online marketing field. We now boast a team of 25 Social Media brand analysts, marketing campaign leads, and outreach and engagement leads. While we’re small enough to be laser-focused on every client, scale does matter, and we’re large enough to cover the entire Social Media Web with ease. Each team member is skilled across the Social Media spectrum, as well as a subject matter expert in a few particular channels. So no matter what your brand engagement or marketing campaign requirements, we can build a customized Project Team matched to your analytics, strategy, or brand marketing campaign requirements.
While we work with a number of clients on a direct level, we also know that you have had long relationships with talented creative and advertising agencies. That’s why we’ve carved out our space as Social Media strategists and practitioners in a way that we can work and play well with your current agencies of record. We typically don’t develop our own creative, shoot videos, design print ads, buy media, or write code, which allows plenty of opportunities for your talented creative agencies to focus on these core competencies. We should add, however, that we can offer any and all of these capabilities through close sub-contract relationships we enjoy with a number of leading social media creative development agency partners. Feel free to learn more about them here. We are well accustomed to partnering with your existing creative agencies, PR firms, and design shops so that their work is being seen by more people – and more relevant people – in as many of the right nooks and crannies of the conversational, social, user-generated, crowd-sourced, networked, 2.0+ World Wide Web. Connect us, and we will all work together for a positive outcome. And in the event you don’t already have an agency partner who can bring a particular concept or creative content idea to life, we have some friends who can make it happen too.
We’re not here to simply build you a blog or a Facebook page and walk away. Nor do we want to – We don’t believe that makes sense for any business and brand looking to make a real commitment to connecting with their customers in social media. Just like everything in life, benefits require commitment – and commitment takes time and effort. Our scale allows us to license the strongest measurement and analytics tools available, so we can learn quickly where your brand is being discussed, where it’s strong, where it’s weak, and where we have some work to do in order to catch up to your key competitors in the key locations online. You may tell us, “I think I want a MySpace page”. But if what you mean is, “I think my customers and competitors are in this channel, I don’t think we’re where we need to be and doing what we could be doing best there, and I think I need some help,” well then, we want to help. We use powerful brand analytics tools and a data-driven methodology to determine which of the social media options are best suited for an efficient and effective campaign – specific to your brand. We’ll help design a Social Media Strategic Marketing Plan and Editorial Calendar for your business that makes sense – in the short run and the long run. We can provide a ready-to-go team of Engagement Leads deployed on your behalf to drive your marketing campaign content and brand outreach to relevant audiences across the social media Web. And then we’ll measure how well we (and you) are doing, and where we need to shift course or re-allocate our resources.
While we’re on a bit of a roll, a note on the “viral video” phenomenon… One thing we don’t do is “viral.” A virus is something that you catch by accident. No one tries to catch a cold – it just happens sometimes. Instead, we plan, analyze, and execute brand engagement campaigns that are purposeful, logical, and measurable – and designed for the long term. If you want to make a single video, push it up to YouTube, cross your fingers, throw salt over your shoulders, and hope it gets 22 million views, we’re probably not your guys. If you want to analyze the current state of your brand presence across the web and benchmark it relative to your key competitors, to design a thoughtful brand awareness and engagement campaign, and to invest in the social media channel in an efficient manner that’s focused on better understanding and addressing your customers needs, well then, that’s music to our ears.
On top of all this, we recognize that Social Media agencies are sprouting up all over the place. This is a dynamic, energetic field with new ideas and campaigns launching hourly. Sometimes, we may not be the right agency for you, and we’re happy to refer you to a better fit. But we’d love the chance to at least talk to you about how your organization can start to implement a Social Media philosophy into your culture. We’ve been doing this a while, and can help guide you down the right path from the beginning.
Finally, we have proven ourselves capable of scaling up to service an all encompassing, multi-channel campaign. We’re flexible, service-oriented, and our services pricing model was designed from inception to work to the advantage of our clients. So whether you want a deeper understanding of your brand presence and equity online, support in building and maintaining a trust-worthy 24/7 Social Media presence, or just a solid marketing plan for the channel which you can execute yourself… we want to help make any or all of these things a reality for your business.
