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Clay McDaniel,
Managing Director and Founder

Clay brings more than 10 years experience in consumer product and services management, new product development, and technology marketing to the Spring Creek Group team.

Prior to co-founding Spring Creek Group, Clay was the Senior Director of Product Management for RealArcade, the rapidly-growing casual games consumer digital media business at RealNetworks, Inc. Clay joined RealNetworks after 2 years at Microsoft, where he helped launch Windows XP in 2001 and drove national retail and online marketing plans for the company’s flagship operating system software product. Before moving to Seattle in 2001, Clay worked as a Product Manager for enterprise “middleware” software pioneer Vitria Technology; as a Corporate Business Development lead at the Whitney Museum of American Art; and as a technology project Consultant for the retail and telecommunications sectors at Deloitte Consulting.

Clay holds an MBA from the Kellogg School of Management at Northwestern University, and an AB in Economics from Princeton University.

Clay also speaks at a wide range of social media and marketing events. You can find out about them on our press page.