About Us
Our Team | Press | Philosophy | Ethics | Partners | Associations | Jobs
Spring Creek Group is a rapidly growing Social Media Brand Analytics, Strategy, and Marketing Services Agency located in the Emerald City – Seattle Washington. We are comprised of passionate and experienced marketing professionals, and we employ subject matter experts in all of the major categories of the social media Web.
Spring Creek Group attends and speaks at a range of events. Find out more on our press page.
Clay McDaniel,
Managing Director and Founder
Clay brings more than 10 years experience in consumer product and services management, new product development, and technology marketing to the Spring Creek Group team.
Prior to co-founding Spring Creek Group, Clay was the Senior Director of Product Management for RealArcade, the rapidly-growing casual games consumer digital media business at RealNetworks, Inc. Clay joined RealNetworks after 2 years at Microsoft, where he helped launch Windows XP in 2001 and drove national retail and online marketing plans for the company’s flagship operating system software product. Before moving to Seattle in 2001, Clay worked as a Product Manager for enterprise “middleware” software pioneer Vitria Technology; as a Corporate Business Development lead at the Whitney Museum of American Art; and as a technology project Consultant for the retail and telecommunications sectors at Deloitte Consulting.
Clay holds an MBA from the Kellogg School of Management at Northwestern University, and an AB in Economics from Princeton University.
Clay also speaks at a wide range of social media and marketing events. You can find out about them on our press page.
Our Team
Our team at Spring Creek Group consists of a growing group of Project Leads, Analytics & Measurement Leads, and Engagement Leads. Our titles don’t map to traditional marketing and advertising agencies, because our services and business model are quite a bit different than typical agencies. We are organized from the ground up to focus on our clients’ needs and driving brand insights and awareness in the social media channel.
